e4m Webinar: Experts to share insights on making 'Search' work for your brand
e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
Exchange4media in collaboration with Microsoft and InMobi is curating a webinar focused on “Making Search Work for Your Brand: From Awareness to Conversion”.
The discussion will take place today from 4 p.m. onwards.
Search has become a critical channel for advertisers as millions of customer-decision journeys begin with search; it plays a key part in the consumer journey cycle. Whether it is online shopping, music, maps, news or social media, Search helps brands and platforms deliver a holistic experience.
As per reports, internet penetration in India is set to reach 90% by 2022. The ongoing pandemic has led to a spike in online searches across multiple platforms. Consumers are distilling and broadening their purchase processes in unique ways. The dramatic shift towards digital consumption has now made it more critical for brands to ensure they reach out to the consumers and build an association with them in a highly contextual manner.
With the changing market scenario, search advertising is also entering newer realms - driving results throughout the purchase path with robust insights, easier search actions, automated technology and intelligent predictions. From owning the category to owning consumer mindshare, Search has become an indispensable tool of the marketing funnel from 'Awareness to Conversion.'
The virtual session will be graced by speakers from across the industries, including Amit Tiwari, VP Marketing, Havells; Bhavana Mittal, VP (Head) - Media and Digital, RPSG Group; Divesh Sawhney, Head of Performance Marketing, Tata CLiQ; Jahid Ahmed, VP & Head, Digital Marketing, HDFC Bank; and Rubeena Singh, CEO, iProspect. The session will be chaired by Rohit Dosi, Director, Microsoft Advertising, InMobi.
The panellists will share insights on search advertising and how it can help brands reach out to India’s most premium yet unexplored audiences. The discussion will focus on how Search can play a pivotal role in brand advertising campaigns and the long and short-term effects of rapidly shifting digital consumer behaviour in India. With the festive season coming up, the panellists will throw light on new strategies for the season, the critical role that mobile plays as a gateway to search in rural India and much more.
To register, click here- https://bit.ly/e4mWebinar-SearchAdvertising
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