e4m Real Time Programmatic Advertising Awards 2024: Big wins for Xapads Media & MPL

The third edition of e4m Real Time Programmatic Advertising Awards was held in Mumbai on Wednesday, September 18. The glamorous awards night was attended by top industry leaders, key figures, and experts from the advertising and marketing world. The event brought together some of the brightest minds in the industry to celebrate the creativity, innovation of brands and agencies in the programmatic advertising ecosystem.

The big wins of the spectacular awards night were bagged by Xapads Media, Mobile Premier League (MPL) and TVS Motor Company – FCBSIX in the stellar awards category. While Xapads was honoured with the ‘Programmatic Agency of the Year’ title, Mobile Premier League took home the ‘Programmatic Marketer of the Year’ honour. The ‘Most Effective Programmatic Media Partnership’ award was bagged by TVS Motor Company | FCBSIX.

Talking about the metal tally, Xapads Media won a total of 14 metals, including 3 gold metals, 6 silver and 5 bronze metals, across categories for their outstanding work and innovation while Mobile Premier League (MPL) took home 4 metals, including 3 golds and 1 bronze metal, across categories. Apart from the big winners, the other key brands and agencies that took home the highest metals include M&C Saatchi Performance, mediasmart, Raymond.

The e4m Real-Time Programmatic Advertising Awards honour and felicitate brands, agencies and media groups that creatively embraced programmatic creative strategies that target viewers with the right offer, at the right time. The winners of the prestigious awards were selected across four main categories - Programmatic Marketing, Agency & Publisher, Technology/Service Provider and Stellar Awards which were further divided into several sub-categories. These categories recognise all aspects from omnichannel marketing strategy, best branding campaign, most effective brand experience, best use of AI, paid search ad campaign, best programmatic out-of-home activation, best data technology, best omnichannel marketing strategy and many more.

The jury meeting for the third edition was held on September 9. This year, the jury was chaired by Vipul Mathur, Executive Director Personal Care HUL & Unilever South Asia, HUL while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief, BW BusinessWorld & exchange4media. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry. The winners were selected by the Jury members from the best work entered through the call for nominations from across India.

The show is powered by Mobavenue and Amazon ads while the Gold Partners are Lemma and PhonePe.

Here’s the complete list of winners: