e4m Real-Time Awards 2024: Xapads Media named Programmatic Agency of the Year

The third edition of e4m Real-Time Programmatic Advertising Awards was held at a star-studded ceremony in Mumbai on Wednesday, September 18. The awards night was attended by top industry leaders, key figures, and experts from the advertising and marketing world. At the dazzling awards night, Xapads Media was honoured with the ‘Programmatic Agency of the Year’ award. The agency also won 14 metals including 3 golds, 6 silver and 5 bronze metals across categories for their outstanding work and creativity in the programmatic advertising ecosystem.

The spectacular awards ceremony brought together some of the brightest minds in the industry to celebrate the creativity, innovation of brands and agencies in the programmatic advertising ecosystem. Apart from Xapads Media, the big wins in the stellar awards category was bagged by Mobile Premier League (MPL) and TVS Motor Company – FCBSIX. Mobile Premier League took home the ‘Programmatic Marketer of the Year’ honour while the ‘Most Effective Programmatic Media Partnership’ award was given to TVS Motor Company | FCBSIX.

The e4m Real-Time Programmatic Advertising Awards honours and celebrates brands, agencies and media groups that creatively embrace programmatic creative strategies which resonate with their audiences. The winners of the awards were selected across four main categories - Programmatic Marketing, Agency & Publisher, Technology/Service Provider and Stellar Awards which were further divided into several sub-categories.

This year, the jury was chaired by Vipul Mathur, Executive Director Personal Care HUL & Unilever South Asia, HUL while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief, BW BusinessWorld & exchange4media. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.