e4m Real Time Programmatic Advertising Awards: MPL is ‘Programmatic Marketer of the Year’

The brand took home 4 metals, including 3 golds and 1 bronze metals, across categories

by e4m Desk
Published: Sep 18, 2024 8:43 PM | 2 min read

e4m Real-Time Programmatic Advertising Awards MPL

The exchange4medi a Group hosted the third edition of e4m Real-Time Programmatic Advertising Awards in Mumbai on Wednesday, September 18. The prestigious awards brought together some of the brightest minds in the industry to celebrate the creativity, innovation of brands and agencies in the programmatic advertising ecosystem.

At the awards night, Mobile Premier League (MPL) bagged the Programmatic Marketer of the Year title. The brand also won 4 metals in total including 3 golds and 1 bronze metals across categories.

Apart from MPL, the other key winners of the night in the stellar category were Xapads Media and TVS Motor Company – FCBSIX. While Xapads was honoured with the ‘Programmatic Agency of the Year’ title, the ‘Most Effective Programmatic Media Partnership’ award was bagged by TVS Motor Company | FCBSIX.

Apart from the big winners, the other key brands and agencies that took home the highest metals include M&C Saatchi Performance, mediasmart, ASCII Media and Raymond.

The awards honour and felicitate brands, agencies and media groups that embraced programmatic creative strategies with their creativity and innovation. The winners of the awards were selected across four main categories - Programmatic Marketing, Agency & Publisher, Technology/Service Provider and Stellar Awards which were further divided into several sub-categories.

This year, the jury was chaired by Vipul Mathur, Executive Director Personal Care HUL & Unilever South Asia, HUL while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief, BW BusinessWorld & exchange4media.

The other jury members included industry leaders, seasoned professionals and experts from the industry.