Connected TV, Connected Consumers: Inside the e4m-Teads brand engagement roundtable

The exchange4media Group, in collaboration with Teads, is all set to host an exclusive roundtable on Friday, May 16, in Mumbai. This exclusive gathering will bring together prominent voices from across the media, advertising, and digital ecosystems to explore the transformative impact of Connected TV (CTV) on the industry. As media consumption habits rapidly shift in the digital age, the roundtable aims to provide a platform for insightful discussion, foresight, and collaborative thinking around the evolving role of CTV.

Under the theme ‘Navigating the digital tide: How CTV is reshaping media’, the custom roundtable will delve into how CTV is redefining advertising dynamics and audience engagement. With CTV bridging the gap between traditional television and digital media, brands and agencies are now being compelled to rethink their approach to deliver content in an impactful way.

In the evolving media landscape, CTV presents an opportunity for brands to connect with their target audiences in a more personalised manner. The theme of the roundtable serves as a roadmap for marketers seeking to stay ahead of the curve with creativity and innovation. The discussions at the roundtable will highlight key trends, opportunities, and challenges faced by marketers as they adapt to the latest trends and evolving customer preferences.

This exclusive roundtable is a closed-door gathering that aims to explore how Connected TV is transforming the way brands engage with audiences. The esteemed speakers will discuss key topics like best practices for impactful CTV campaigns, why CTV matters in today’s age, ways to maintain brand consistency across CTV, mobile and desktop, maximising video creative for better CTV engagement, integrating influencers and user-generated content into CTV strategies, future trends and innovations in CTV advertising and more.

Here’s our line-up of speakers:

• Bharat Tiwari, Marketing Head, Marketing Head - Jaguar Land Rover Navnit Motors
• Richa Parekh, Digital Marketing Specialist, Ex-Aditya Birla Capital
• Bansri Rajadnye, Marketing Manager – Consumer, Galderma
• Moupriya Das, AGM – Marketing, Audi India
• Shubhi Sharma Ganesh, Executive Director& Head-Marketing, Wealth & Retail Banking, Standard Chartered Bank
• Dorab Ghadiali, Media Head, Aditya Birla Grasim - Birla Opus Paints
• Priyam Kanchwala, Senior Manager- Integrated Media, Colgate
• Riddhi Pimputkar, Director, Enterprise Solutions-India, Teads