Arre ties up with Facebook to premiere comic series The Adventures Of Abbaas Mastan
Good topical humour definitely strikes a chord with most and is a great conversation starter, says Biswamitra Ray, Strategic Partnership Development – Entertainment, Facebook India
Published - 23-February-2017
Arréhas tied up with Facebook to premiere its comic series titled The Adventures Of Abbaas Mastan, a fictionalised world of two film students on one global mission—to make the world’s most viral video.Abbaas and Mastan, fresh out of film school and die-hard fans of Karan Johar and Quentin Tarantino, are being held by a terrorist organisation to deliver three million views on a video. They try to channel the art of their masters as they plan the world's most viral video—the beheading of a gorakaafir.
The Adventures Of Abbaas Mastan has a first-of-its-kind format, presented in the new universal language of gibberish where the entire cast of characters speak absolute nonsense while still making sense. Led entirely by subtitles, the series is a unique, language-agnostic show that can adapt itself to any expression without getting lost in translation. Currently featuring English subtitles, The Adventures Of Abbaas Mastan will soon be available in Hindi and other languages.
View the trailer here: https://www.facebook.com/
Episode 1 is live here: https://www.facebook.com/
Episode 2 is live here: https://www.facebook.com/
B. Saikumar, Founder, Arré, said, “We’re very pleased to partner with Facebook to launch this series first on the platform. The original idea behind the show was to do a humourous take of two of the world’s most pressing issues—terrorism and obsession with internet fame. With The Adventures OfAbbaasMastan, we’ve tried a whole new format based on gibberish-speak. The series captures the attempt of these blundering, well-meaning film buffs, who attempt to make a viral video in captivity.”
“When people come across posts and videos on Facebook that strongly resonate with them, they further share it with their friends. Good topical humour definitely strikes a chord with most and is a great conversation starter. We are excited to see how the Arré community on Facebook has built itself so strongly as a premium content destination with refreshing humorous content of a social nature. We wish them the very best for this series,” said Biswamitra Ray, Strategic Partnership Development – Entertainment, Facebook India.
Season One of The Adventures Of Abbaas Mastan consists of four chapters and two episodes are live now. Viewers can catch the next episode first on Arré’s Facebook page and www.arre.co.in.