ALTBalaji joins hands with Eko India Financial Services for subscriptions
The move will allow merchants to be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism
ALTBalaji has announced an alliance with Eko India Financial Services Pvt. Ltd, as per media reports.
The digital platform will now benefit from Eko Store and with this any merchant will be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism.
Nachiket Pantvaidya, CEO, ALTBalaji and Group COO Balaji Telefilms, was quoted as saying: “ALTBalaji is fuelling the growth of subscription-based digital video streaming. Partnering with Eko is a way to bring the offline consumers into the online world. With ALTBalaji now being a part of their Eko Store, we are expanding our reach to a whole new audience and are excited to welcome them as a part of the ALTBalaji family.”
Speaking on the association, Abhinav Sinha, Co-founder and COO, Eko India Financial Services, said: "Eko is pleased to partner with ALTBalaji. Through this partnership, ALTBalaji has launched its brand and services on the Eko Store, which gives them access to our vast network of merchants and customers. We believe this is a perfect fit for both, our customers and ALTBalaji. At Eko, our endeavour is to take digital products to the masses and help everyone benefit from the digital economy."
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