Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
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Onam 2026: Media agencies reveal the FOMO fuelling Kerala’s festive ad boom
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Seasonal Advertising Growth. Weave Through is positioned to benefit from the 15-20% uplift in advertising budgets during the Onam festival in Kerala, indicating a strategic focus on seasonal marketing opportunities.
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Weave Through specializes in media intelligence and analytics for the advertising industry.
The company analyzes market trends and consumer behavior during festive seasons like Onam to optimize advertising strategies for its clients.
Onam typically sees a 15-20% increase in advertising budgets, making it a crucial period for media agencies and advertisers in the region.
Weave Through offers insights related to media trends, consumer engagement, and advertising effectiveness.
While specific campaigns were not detailed, the company is actively involved in leveraging seasonal advertising opportunities.
AI-assisted summary, reviewed by our newsroom
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Weave Through is actively engaging with the advertising market in Kerala, particularly during the Onam festival, which is known for a significant increase in advertising budgets. The company is leveraging the festive season to enhance its media strategies and capitalize on the heightened consumer engagement.