From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into adverti...
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Campaigns, Awards & Events
Onam Campaign 2026
Sep 2026
Suta earmarks 15% of its festive marketing budget for Onam, focusing on digital and creator collaborations.
SUTA Durga Puja Campaign
Oct 2023
SUTA has increased its Kolkata OOH investment from approximately ₹3–4 lakh last year to ₹5–6 lakh this year as...
AI Insights
AI
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Increased OOH Advertising Spend. Suta has ramped up its OOH advertising expenditure by 50%, indicating a strong push for brand visibility during key festive seasons.
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Focus on Festive Marketing. The company is strategically aligning its marketing efforts with major festivals like Pujo and Onam, which are critical periods for consumer engagement.
FAQs
AI
Suta is known for its traditional Indian wear, particularly sarees, and has gained popularity for its unique designs and quality.
Suta is increasing its out-of-home advertising spend and focusing on festive marketing to enhance brand visibility and engagement.
Suta targets major festivals such as Pujo and Onam for its marketing campaigns.
OOH advertising allows Suta to reach a broader audience in high-traffic areas, especially during festive seasons when consumer footfall increases.
Suta differentiates itself through its unique designs, quality craftsmanship, and strategic marketing initiatives that resonate with cultural events.
AI-assisted summary, reviewed by our newsroom
AI
Suta has significantly increased its out-of-home (OOH) advertising spend by 50% in response to the competitive landscape during the Pujo festival, aiming to enhance its brand visibility. The company is leveraging the festive season to strengthen its market presence through strategic advertising initiatives.
Key Executives
2 People
SM
Suparna Mukherjee
Co-founder
TM
Tanya Mukherjee
Co-founder