Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as t...
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Brands shift focus from awareness to winning the consumer shortlist
Why every marketer should understand Onam
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arr...
Campaigns, Awards & Events
Onam Footfall Preparation
Aug 2023
Retail chains prepare for heavy footfalls during Onam.
AI Insights
AI
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Shift in Marketing Strategy. Retail Chains are prioritizing consumer engagement strategies that bridge the gap between brand awareness and conversion, emphasizing the importance of user-generated content and reviews.
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Focus on Consumer Preferences. The emphasis on winning the consumer shortlist indicates a strategic pivot towards understanding and influencing consumer decision-making processes.
FAQs
AI
Retail Chains are focusing on winning consumer preference through reviews, user-generated content, and trials.
Brands are increasingly looking at the conversion phase and utilizing tools like user-generated content to engage consumers.
Onam is recognized as a significant festive marketplace in Kerala, influencing marketing strategies during this period.
Marketers are relying on reviews, user-generated content, and product trials to improve conversion rates.
Understanding Onam helps marketers tap into a major festive marketplace, enhancing their strategies during this peak shopping season.
AI-assisted summary, reviewed by our newsroom
AI
Retail Chains are shifting their marketing strategies from merely creating brand awareness to focusing on winning consumer preference through reviews, user-generated content, and product trials. This change reflects a broader trend in the industry as brands aim to enhance conversion rates by engaging consumers more effectively.