TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Raymond Lifestyle
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Articles
2
Leadership Changes
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People
Latest News
3 Articles
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
Raymond taps AT Kearney to steer ₹300-crore integrated agency review
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Jimson Tellis moves on from Raymond Lifestyle as Digital Marketing Lead
Tellis was with the company for over two years
Leadership Timeline
2 Updates
Oct 2023
Latest
Jimson Tellis — Digital Marketing Lead (departure)
Jimson Tellis moves on from Raymond Lifestyle as Digital Marketing Lead.
Nov -0001
Kalpana Singh — Chief Marketing Officer (appointment)
Appointment of Kalpana Singh as Chief Marketing Officer to lead the company's marketing and brand strategy.
AI Insights
AI
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Strategic Agency Review. Raymond Lifestyle is conducting a major integrated agency review with AT Kearney, indicating a shift in their approach to media and marketing strategies.
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Market Opportunity. The agency review represents one of the largest integrated account opportunities in the Indian market this year, showcasing Raymond's substantial investment in its marketing strategy.
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Leadership Change. Jimson Tellis, who served as the Digital Marketing Lead for over two years, has recently left the company, indicating potential shifts in the digital marketing strategy.
FAQs
AI
Raymond Lifestyle is currently conducting a ₹300-crore integrated agency review with AT Kearney.
The agency review is being managed by consulting firm AT Kearney.
The review represents one of the largest integrated account opportunities in the Indian market this year.
Jimson Tellis, the Digital Marketing Lead, recently moved on from the company.
Jimson Tellis was with Raymond Lifestyle for over two years.
AI-assisted summary, reviewed by our newsroom
AI
Raymond Lifestyle is currently engaged in a significant integrated agency review, collaborating with consulting firm AT Kearney to manage a ₹300-crore account. This move highlights the company's strategic shift towards leveraging consulting expertise in its media and marketing efforts.
Key Executives
1 People
JT
Jimson Tellis
Former Digital Marketing Lead