Prior to this, Crasto was with Unilever as Assistant Global Brand Manager – Marketing for over four years
Raymond Lifestyle
9
Articles
11
Leadership Changes
1
Awards
5
People
Latest News
9 Articles
Sarita Crasto joins Raymond Lifestyle as Lead – Brand Marketing
Celebrating Satyaki Ghosh: A career spanning consumer brands, retail and textiles
Ghosh celebrated his birthday on 19th Sept., marking another milestone in a career spanning more than 25 years
Vineet Shah appointed Head of Omnichannel Media at Raymond Lifestyle
Shah was earlier with Madison World for over 4 years
Raymond appoints Salil Bawa as Group Head – Investor Relations
Bawa joins Raymond from the LNJ Bhilwara Group
boAt Lifestyle appoints Saikat Mukhopadhyay as CFO
Mukhopadhyay joins boat from WheelsEye where he was the Group Chief Financial Officer
e4m D2C Awards 5.0: Celebrating brands, agencies for innovation & marketing brilliance
Flipkart, Amazon, boAt Lifestyle, Been There Done That (BTDT) Media, Ittisa Digital Media among top winners
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Raymond taps AT Kearney to steer ₹300-crore integrated agency review
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Jimson Tellis moves on from Raymond Lifestyle as Digital Marketing Lead
Tellis was with the company for over two years
Leadership Timeline
11 Updates
Jan 2026
Latest
Satyaki Ghosh — CEO and Whole-time Director (appointment)
Satyaki Ghosh appointed as CEO and Whole-time Director of Raymond Lifestyle Limited.
Jan 2026
Satyaki Ghosh — CEO and Whole-time Director (appointment)
Satyaki Ghosh appointed as CEO and Whole-time Director of Raymond Lifestyle Limited.
Oct 2023
Salil Bawa — Group Head – Investor Relations (appointment)
Appointment of Salil Bawa as Group Head, Investor Relations for Raymond Group.
Oct 2023
Jimson Tellis — Digital Marketing Lead (departure)
Jimson Tellis moves on from Raymond Lifestyle as Digital Marketing Lead.
Oct 2023
Saikat Mukhopadhyay — Chief Financial Officer (appointment)
Saikat Mukhopadhyay has been appointed the Chief Financial Officer at boAt Lifestyle.
Oct 2023
Saikat Mukhopadhyay — Chief Financial Officer (appointment)
Saikat Mukhopadhyay has been appointed the Chief Financial Officer at boAt Lifestyle.
Oct 2023
Salil Bawa — Group Head, Investor Relations (appointment)
Salil Bawa appointed as Group Head, Investor Relations for Raymond Group.
Oct 2023
Vineet Shah — Head - Omnichannel Media (appointment)
Vineet Shah joins Raymond Lifestyle as Head - Omnichannel Media.
Oct 2023
Vineet Shah — Head - Omnichannel Media (appointment)
Vineet Shah has joined Raymond Lifestyle as Head - Omnichannel Media.
Oct 2023
Sarita Crasto — Lead – Brand Marketing (appointment)
Sarita Crasto joins Raymond Lifestyle as Lead – Brand Marketing.
Campaigns, Awards & Events
e4m D2C Awards 5.0
Sep 2023
Recognised for innovation and marketing excellence in the D2C ecosystem.
AI Insights
AI
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Leadership Changes. Raymond Lifestyle has strengthened its marketing team with the appointment of Sarita Crasto and Vineet Shah, enhancing its brand and media strategies.
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Strategic Agency Review. The company is conducting a ₹300-crore integrated agency review with AT Kearney, highlighting its focus on optimizing marketing efforts and potentially reshaping its agency partnerships.
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Market Positioning. Raymond's engagement with consulting firms for media reviews indicates a trend towards more strategic and data-driven marketing decisions in the industry.
FAQs
AI
Sarita Crasto has been appointed as the Lead – Brand Marketing.
Raymond is conducting a ₹300-crore integrated agency review with AT Kearney.
Vineet Shah has been appointed as Head of Omnichannel Media.
Jimson Tellis served as the Digital Marketing Lead before moving on from the company.
The review represents one of the largest integrated account opportunities in the Indian market this year, indicating a strategic shift in their marketing approach.
AI-assisted summary, reviewed by our newsroom
AI
Raymond Lifestyle has recently made significant appointments in its marketing and media teams, including Sarita Crasto as Lead – Brand Marketing and Vineet Shah as Head of Omnichannel Media. The company is also engaging consulting firms for a major integrated agency review, indicating a strategic shift in its marketing approach.
Key Executives
5 People
SC
Sarita Crasto
Lead – Brand Marketing
VS
Vineet Shah
Head of Omnichannel Media
SB
Salil Bawa
Group Head – Investor Relations
SG
Satyaki Ghosh
Senior Executive
JT
Jimson Tellis
Former Digital Marketing Lead