As Puja season stretches the festive window, brands are building work from Bengal, not just for it, treating regional culture as a source of creative...
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Latest News
9 Articles
Beyond translation: Why Bengal is becoming the brief, not just the market
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital,...
Happening today! Trust, AI & customer attention in focus at Pitch BFSI Summit 2026
At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it
Expert panel to discuss the new rules of customer engagement at Pitch BFSI Summit 2026
The panellists will share key insights on the topic ‘Who Owns Customer Attention in BFSI? The New Rules of Engagement’
One day to go! Decoding trust, AI & future of financial services at Pitch BFSI Summit 2026
The fourth edition of the summit is set to be held on September 23
From Trust to AI: BFSI leaders to decode latest trends & strategies at Pitch BFSI Summit
Industry leaders are set to explore AI, trust, and evolving consumer expectations in the financial sector on September 23
Pitch Finovate - BFSI Marketing Awards 2026 to honour BFSI marketing excellence on Sept 23
The fourth edition of the awards will be held in Mumbai
From consumer shifts to brand growth, Pitch CMO Summit today to decode what’s next
The conference will be followed by the sixth edition of Indian Marketing Awards – South
Pitch CMO Summit 2026 to focus on building brand love in the age of disruption
The upcoming edition of the conference will be held on September 3
Campaigns, Awards & Events
Pitch Finovate Awards 2026
Sep 2026
The Pitch Finovate Awards aims to honour the best minds who have created and implemented successful marketing...
Pitch Finovate Awards 2026
Sep 2026
Honouring BFSI marketing excellence.
AI Insights
AI
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Focus on Multi-Platform Campaigns. Nearly half of high-value festive campaigns are now multi-platform, indicating a shift in advertising strategies to include digital and creator collaborations alongside traditional media.
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Emphasis on AI and Customer Trust. The upcoming Pitch BFSI Summit will explore the intersection of AI and customer trust, showcasing the industry's focus on adapting to new consumer expectations.
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Regional Cultural Integration. Brands are increasingly treating regional culture as a source of creative ideas, particularly in Bengal, which is becoming a significant market for innovative advertising.
FAQs
AI
The Pitch CMO Summit is a conference that brings together industry leaders to discuss marketing strategies, trends, and innovations.
The next Pitch BFSI Summit is scheduled for September 23, 2026.
The summit will cover topics such as AI, customer trust, and evolving consumer expectations in the financial services sector.
The summit provides a platform for industry leaders to share insights, strategies, and best practices, fostering growth and innovation in marketing.
Multi-platform campaigns allow brands to reach a wider audience by integrating various media channels, which is becoming increasingly important in the current advertising landscape.
AI-assisted summary, reviewed by our newsroom
AI
The Pitch CMO Summit is actively engaging industry leaders to discuss critical trends and strategies in marketing, particularly focusing on brand engagement and the impact of AI and consumer trust. The upcoming events, including the Pitch BFSI Summit and the Indian Marketing Awards, highlight the company's commitment to addressing evolving market dynamics and fostering excellence in the BFSI sector.
Key Executives
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Industry Leaders