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OPEN Strategy & Design

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Bengaluru, India openstrategy.in
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Latest News
7 Articles
BW Businessworld hosts 7th edition of Future of Design Summit & Awards
BW Businessworld hosts 7th edition of Future of Design Summit & Awards

The theme of the summit was ‘Designing for a Self-Reliant India’

The IP gold rush: Why everyone wants a piece of India’s microdrama market?
The IP gold rush: Why everyone wants a piece of India’s microdrama market?

From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...

The great AI content glut: When everyone can make everything
The great AI content glut: When everyone can make everything

Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy,...

Rajesh Upadhyay appointed to IGNOU's School Board
Rajesh Upadhyay appointed to IGNOU's School Board

Previously, he served as Editor-in-Chief at Jagran New Media

The AI knows why you saw the ad. What about the advertiser?
The AI knows why you saw the ad. What about the advertiser?

Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof...

OPEN Strategy & Design names new Executive Creative Directors, Executive Business Director
OPEN Strategy & Design names new Executive Creative Directors, Executive Business Director

Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director

Is the art of building iconic brands changing?
Is the art of building iconic brands changing?

Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and...

Leadership Timeline
4 Updates
Oct 2023 Latest

Radhika Dhuru — Executive Creative Director (appointment)

Radhika Dhuru has been elevated to Executive Creative Director at OPEN Strategy & Design.

Oct 2023

Vatsala Bisen — Executive Creative Director (appointment)

Vatsala Bisen has been elevated to Executive Creative Director at OPEN Strategy & Design.

Oct 2023

Varun Bedi — Executive Business Director (appointment)

Varun Bedi has been appointed Executive Business Director at OPEN Strategy & Design.

Oct 2023

Rajesh Upadhyay — Member of the School Board (appointment)

Rajesh Upadhyay appointed to the School Board of the School of Journalism and New Media Studies (SOJNMS) of Indira Gandhi National Open Univ...

Campaigns, Awards & Events
Future of Design Awards
Sep 2026
The EVEREADY Armada DL 180, designed by Desmania Design for EVEREADY Industries India, received Bronze.
AI Insights
AI
  • Leadership Changes. OPEN Strategy & Design has made significant leadership changes by promoting Radhika Dhuru and Vatsala Bisen to Executive Creative Directors and appointing Varun Bedi as Executive Business Director.
  • Industry Engagement. The company is engaging with industry trends and discussions, as evidenced by its participation in the Future of Design Summit, which focuses on designing for a self-reliant India.
  • Focus on Long-term Strategy. Industry experts suggest that brands, including OPEN Strategy & Design, need to invest in long-term strategies rather than just chasing short-term engagement and virality.
? FAQs
AI
Radhika Dhuru and Vatsala Bisen were promoted to Executive Creative Directors, and Varun Bedi was appointed as Executive Business Director.
The theme is 'Designing for a Self-Reliant India'.
The company is focusing on the importance of strategy, original ideas, and human judgment to differentiate itself in the AI-driven content landscape.
These changes are expected to enhance the company's creative direction and business strategy, aligning with current industry trends.
The company is involved in discussions about the importance of long-term branding strategies and the evolving role of design in a self-reliant India.
AI-assisted summary, reviewed by our newsroom
AI

OPEN Strategy & Design has recently elevated Radhika Dhuru and Vatsala Bisen to Executive Creative Directors and appointed Varun Bedi as Executive Business Director, signaling a strategic shift in leadership. The company is also actively participating in industry discussions, such as the Future of Design Summit, focusing on themes relevant to India's self-reliance and the evolving landscape of design and branding.

Key Executives
3 People
RD
Radhika Dhuru
Executive Creative Director
VB
Vatsala Bisen
Executive Creative Director
VB
Varun Bedi
Executive Business Director
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