The theme of the summit was ‘Designing for a Self-Reliant India’
OPEN Strategy & Design
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...
Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy,...
Previously, he served as Editor-in-Chief at Jagran New Media
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof...
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and...
Radhika Dhuru — Executive Creative Director (appointment)
Radhika Dhuru has been elevated to Executive Creative Director at OPEN Strategy & Design.
Vatsala Bisen — Executive Creative Director (appointment)
Vatsala Bisen has been elevated to Executive Creative Director at OPEN Strategy & Design.
Varun Bedi — Executive Business Director (appointment)
Varun Bedi has been appointed Executive Business Director at OPEN Strategy & Design.
Rajesh Upadhyay — Member of the School Board (appointment)
Rajesh Upadhyay appointed to the School Board of the School of Journalism and New Media Studies (SOJNMS) of Indira Gandhi National Open Univ...
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Leadership Changes. OPEN Strategy & Design has made significant leadership changes by promoting Radhika Dhuru and Vatsala Bisen to Executive Creative Directors and appointing Varun Bedi as Executive Business Director.
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Industry Engagement. The company is engaging with industry trends and discussions, as evidenced by its participation in the Future of Design Summit, which focuses on designing for a self-reliant India.
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Focus on Long-term Strategy. Industry experts suggest that brands, including OPEN Strategy & Design, need to invest in long-term strategies rather than just chasing short-term engagement and virality.