Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
2
Articles
1
Leadership Changes
1
Campaigns
3
People
Latest News
2 Articles
Hit or Miss: The week in ads
Mbappé moves from a legacy brand to a challenger
Guest Column: Ganapathy Viswanathan writes how Nike was not simply the brand on Kylian Mbappé’s boots but a part of his journey from a young boy in Bo...
Leadership Timeline
1 Update
Jul 2023
Latest
Kylian Mbappé — Athlete (appointment)
Kylian Mbappé joins On as a collaborator and co-creator for football products.
Campaigns, Awards & Events
Zendaya in your new favorite action movie
Oct 2023
On and Zendaya have launched the second co-created collection from their partnership with a new action-film-in...
AI Insights
AI
-
Strategic Advertising Engagement. On has been leveraging high-profile endorsements and collaborations to enhance its brand visibility and connect with a broader audience.
-
Market Positioning. The brand is positioning itself as a challenger in the market, similar to how Kylian Mbappé transitioned from a legacy brand to a more dynamic presence.
FAQs
AI
On is known for its innovative running shoes and performance apparel, focusing on providing a unique running experience.
On has collaborated with various high-profile athletes and celebrities to promote its products, enhancing its market presence.
On utilizes strategic partnerships and endorsements from well-known figures in sports and entertainment to engage consumers.
On differentiates itself through its unique technology in footwear design and a strong emphasis on performance and comfort.
On products are available through their official website, select retail partners, and various online marketplaces.
AI-assisted summary, reviewed by our newsroom
AI
On has been actively engaging in the advertising space, with notable mentions in recent campaigns featuring prominent figures like Ranbir Kapoor and Sachin Tendulkar. The brand continues to position itself strategically in the competitive landscape of sports and lifestyle marketing.
Key Executives
3 People
MH
Martin Hoffmann
Co-Founder
CC
Caspar Coppetti
Co-Founder
DA
David Allemann
Co-Founder