At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer'...
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Pitch CMO Summit 2026: When brand meets performance, the funnel becomes a loop
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Campaigns, Awards & Events
All You Can Meat Buffet
Jan 2022
The campaign used Khali's personality and appetite to promote a meat festival.
All You Can Meat Buffet
Jan 2022
Licious played directly into Khali’s larger-than-life food persona for its 2022 meat festival.
AI Insights
AI
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Integration of Brand and Performance Marketing. Licious is focusing on the convergence of brand and performance marketing, suggesting a strategic shift towards a more holistic approach in their marketing efforts.
FAQs
AI
Licious is a meat and seafood delivery service in India, known for providing fresh and high-quality products.
Licious offers a variety of meat and seafood products including chicken, mutton, fish, and ready-to-cook meals.
Licious ensures product quality through stringent sourcing and processing standards, along with a focus on freshness.
Licious operates in select cities across India, and availability may vary based on location.
Licious uses a direct-to-consumer delivery model, providing fresh products directly to customers' doorsteps.
AI-assisted summary, reviewed by our newsroom
AI
Licious has been actively engaging in discussions around the integration of brand and performance marketing, emphasizing the importance of a unified approach to consumer engagement. This reflects a broader trend in the industry where companies are looking to optimize their marketing strategies to enhance customer experiences.
Key Executives
2 People
AH
Abhay Hanjura
Co-founder
VG
Vivek Gupta
Co-founder