The shift was a key theme at “The Festive Surge: Winning India’s Billion Shoppers,” an exclusive closed-door leadership roundtable hosted by e4m with...
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Festive media bets shift upstream as brands chase intent before Diwali ad inflation
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Oct 2023
Kissht launched a humorous campaign featuring Sachin Tendulkar as its brand ambassador.
AI Insights
AI
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Shift in Advertising Strategy. Kissht is adjusting its advertising approach to focus on consumer intent during the festive season, indicating a proactive strategy to maximize engagement.
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Focus on Festive Season. The company is prioritizing its media investments during the Diwali period, which is crucial for capturing a larger share of consumer spending.
FAQs
AI
Kissht is a financial technology company that provides credit solutions to consumers and merchants.
Kissht has shifted its advertising strategy to focus on consumer intent during the festive season, particularly around Diwali.
Kissht is adapting its media strategies to navigate rising ad inflation while maximizing engagement during peak shopping periods.
The Diwali season is a critical time for Kissht as it represents a peak shopping period, making it essential for the company to capture consumer spending.
Kissht's advertisements can be found across various media platforms, particularly during the festive season when they ramp up their marketing efforts.
AI-assisted summary, reviewed by our newsroom
AI
Kissht is actively engaging in the festive advertising landscape, focusing on capturing consumer intent ahead of the Diwali season. The company is adapting its media strategies to navigate the rising ad inflation during this peak shopping period.