Kargo's APAC GM says 70% of banners go unseen and urges advertisers to pair AI with human taste and treat delivery metrics as hygiene, not KPIs
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Programmatic is dumbing down creative, and AI alone will not fix it: Rob Leach
Kargo unveils festive advertising solutions for India
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to considerat...
Marketers say instinct still wins the breakthrough, even in the age of AI
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...
Campaigns, Awards & Events
Festive Advertising Solutions for India
Oct 2023
Kargo unveils festive advertising solutions to help brands connect with consumers during India's peak festive...
AI Insights
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AI and Human Creativity Integration. Kargo emphasizes the need for advertisers to combine AI capabilities with human intuition to enhance ad effectiveness, as a significant portion of digital ads remain unseen.
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Festive Advertising Solutions. The company has launched a suite of festive advertising solutions in India, aimed at maximizing brand impact during key shopping periods.
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Challenges of Programmatic Advertising. Kargo's APAC GM highlights the limitations of programmatic advertising, noting that 70% of banners go unseen, indicating a need for more effective strategies.
FAQs
AI
Kargo focuses on enhancing ad effectiveness by integrating AI with human creativity to improve visibility and consumer engagement.
Kargo has unveiled festive advertising solutions designed to optimize the consumer journey from awareness to purchase.
Kargo's APAC GM states that 70% of banners go unseen in the current digital advertising landscape.
Kargo believes that while AI can optimize processes, breakthrough ideas and emotional resonance still rely heavily on human intuition.
The e4m TechManch 2026 event featured discussions among brand heads about the balance between AI efficiency and human creativity in advertising.
AI-assisted summary, reviewed by our newsroom
AI
Kargo is actively enhancing its advertising solutions in India, focusing on integrating AI with human creativity to improve ad visibility and effectiveness. The company has introduced festive advertising solutions aimed at optimizing the consumer journey from awareness to purchase.
Key Executives
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Rob Leach
APAC GM