Singh was previously VP - Head of Marketing & Growth at Haldiram’s
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Articles
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Leadership Changes
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Latest News
2 Articles
Rajiv Singh joins ITC Hotels as Head - Food & Beverages Marketing
The condiment opportunity: Why FMCG brands are expanding beyond staples
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Leadership Timeline
2 Updates
Oct 2023
Latest
Rajiv Singh — Head - Food & Beverages Marketing (appointment)
Rajiv Singh has joined ITC Hotels as Head - Food & Beverages Marketing.
Oct 2023
Rajiv Singh — Head - Food & Beverages Marketing (appointment)
Rajiv Singh joins ITC Hotels as Head - Food & Beverages Marketing.
AI Insights
AI
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Leadership Change in Marketing. Rajiv Singh's appointment as Head of Food & Beverages Marketing signals ITC's commitment to strengthening its marketing strategies in the hospitality sector.
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Expansion into Condiment Category. ITC is actively expanding its product range in the condiment category, reflecting a strategic move to tap into emerging consumer trends and preferences.
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Leveraging Quick Commerce. The company is utilizing quick commerce as a catalyst for growth, indicating a shift in its distribution strategy to meet changing consumer demands.
FAQs
AI
Rajiv Singh has been appointed as the new Head of Food & Beverages Marketing at ITC Hotels.
ITC is expanding its offerings in the condiment category, driven by the growth of quick commerce.
Rajiv Singh was previously the VP - Head of Marketing & Growth at Haldiram’s.
ITC is broadening its product offerings beyond staples to include more condiments, responding to emerging consumer preferences.
Quick commerce serves as a key catalyst for growth in ITC's condiment category, allowing for faster distribution and access to consumers.
AI-assisted summary, reviewed by our newsroom
AI
ITC has recently appointed Rajiv Singh as the Head of Food & Beverages Marketing for ITC Hotels, indicating a strategic focus on enhancing its marketing efforts in the hospitality sector. The company is also exploring growth opportunities in the condiment category, leveraging quick commerce to expand its product offerings beyond traditional staples.
Key Executives
1 People
RS
Rajiv Singh
Head - Food & Beverages Marketing