Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Latest News
3 Articles
The economics of competitive OOH: Is it worth it?
Festive ad spends rise as consumer brands bet on resilient demand
Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are e...
FMCG giants turn up advertising heat as competition intensifies
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...
Campaigns, Awards & Events
Festive Campaign
Oct 2023
HUL increased its advertising spends by 3.7% to ₹1,657 crore.
AI Insights
AI
-
Increased Advertising Spend. HUL has ramped up its advertising investments in FY26 to defend market share and strengthen its brand presence amid rising competition.
-
Focus on Festive Campaigns. The company is gearing up for the festive season with sharper offers and targeted regional campaigns to attract consumers.
-
Market Competition. HUL is competing closely with other FMCG giants like Marico, Britannia, Dabur, and Colgate, indicating a highly competitive market environment.
FAQs
AI
HUL is focusing on sharper offers and hyper-local campaigns to engage consumers during the festive rush.
HUL is increasing its advertising investments to defend market share and enhance brand visibility in a fragmented marketplace.
HUL is concentrating on regional activations and targeted campaigns to resonate with local consumers.
Other FMCG giants like Marico, Britannia, Dabur, and Colgate are also ramping up their advertising investments.
There is a noticeable rise in advertising spends as brands prepare for the festive season, reflecting resilient consumer demand.
AI-assisted summary, reviewed by our newsroom
AI
HUL has been actively increasing its advertising investments in response to intensified competition within the FMCG sector, particularly as brands prepare for the upcoming festive season. The company is focusing on hyper-local campaigns and regional activations to enhance consumer engagement and maintain market visibility.