As brands increasingly name rivals to cut through advertising clutter, marketers weigh sharper differentiation against the risk of giving competitors...
Gillette
6
Articles
2
Leadership Changes
4
Campaigns
1
People
Latest News
6 Articles
Call-out culture in advertising: The new marketing shortcut or a risky gamble?
Gillette-BSC Switch4 dispute: Revised ad faces fresh challenge
The Delhi high court has declined to approve BSC’s revised advertisement
Gillette vs Bombay Shaving Co: Where does comparative advertising end & belittling begin?
For the ad industry, the question goes beyond the courtroom to how far can brands push a creative; legal experts say the aim should be to highlight on...
Gillette and Bombay Shaving Company face off again over Switch4 ad
The dispute concerns whether the advertisement amounts to disparagement of Gillette and if the matter falls within the jurisdiction of the Delhi HC’s...
Gillette India names Robin Thadathil as Additional (Executive) Director
Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe
FIFA World Cup 2026: Brands turn fan frenzy into marketing wins
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Leadership Timeline
2 Updates
Aug 2026
Latest
Robin Thadathil — Additional (Executive) Director (appointment)
Appointment of Robin Thadathil as Additional (Executive) Director of Gillette India.
Aug 2026
Robin Thadathil — Additional (Executive) Director (appointment)
Gillette India has appointed Robin Thadathil as an Additional (Executive) Director of the company.
Campaigns, Awards & Events
Shaving Foam CGI Stunt
Jun 2026
Gillette digitally 'shaved away' its logo using CGI foam after FIFA's venue-branding restrictions became a tal...
Switch4
Sep 2023
Gillette challenges Bombay Shaving Company's Switch4 razor campaign over alleged disparagement.
Switch4
Sep 2023
BSC's advertisement pitching its four-blade cartridge against Gillette's three-blade razor format.
Switch4 razor campaign
Sep 2023
The campaign promotes a four-blade cartridge that can be fitted onto existing three-blade razor handles.
AI Insights
AI
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Legal Challenges in Advertising. Gillette is currently engaged in a legal battle regarding the Switch4 advertisement, which raises questions about the boundaries of comparative advertising.
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Leadership Enhancement. The appointment of Robin Thadathil as Additional Executive Director signifies Gillette's commitment to strengthening its leadership and operational capabilities.
FAQs
AI
Gillette is involved in a legal dispute with Bombay Shaving Company over the Switch4 advertisement, which is being scrutinized for potential disparagement.
Robin Thadathil has been appointed as the Additional Executive Director, bringing over 16 years of experience from P&G.
The dispute revolves around whether the Switch4 advertisement by Bombay Shaving Company disparages Gillette and if it falls under the jurisdiction of the Delhi High Court's Intellectual Property Division.
Gillette's advertising strategy includes comparative advertising, which has sparked discussions about the fine line between highlighting one's product and disparaging competitors.
Comparative advertising allows Gillette to differentiate itself in a crowded market, but it also poses risks of legal challenges and potential backlash.
AI-assisted summary, reviewed by our newsroom
AI
Gillette has been actively involved in a legal dispute with Bombay Shaving Company over comparative advertising practices, particularly concerning the Switch4 advertisement. Additionally, the company has appointed Robin Thadathil as its Additional Executive Director, enhancing its leadership team with his extensive experience in human resources.
Key Executives
1 People
RT
Robin Thadathil
Additional Executive Director