Speaking at CII Big Picture Summit, Kumar said that the next phase of growth would depend on the industry’s ability to connect creative talent, techno...
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MIB Secretary Chanchal Kumar urges media industry to invest in original IP, back creators
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital,...
The Hindu launches Season 4 of Made of Chennai: Chennai is Chennaiing
A month-long celebration of the city featuring an archival exhibition, moonlight cinema, runs, heritage experiences, food, music, games and various on...
BIG FM elevates Dr Vanita Kulshrestha as Chief Content Officer – Audio
Dr Vanita Kulshrestha has over two decades of industry experience
Leadership Timeline
2 Updates
Oct 2023
Latest
Dr Vanita Kulshrestha — Chief Content Officer (appointment)
Dr. Vanita Kulshrestha has been elevated to the role of Chief Content Officer – Audio at BIG FM, leading the network’s audio content strateg...
Nov -0001
Dr. Vanita Kulshrestha — Chief Content Officer – Audio (appointment)
Elevated to lead the network’s end-to-end audio content strategy.
AI Insights
AI
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Adaptation to Market Trends. BIG FM is responding to the trend of multi-platform advertising by bundling airtime with digital and creator partnerships, which is crucial for staying competitive in the current market.
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Content Leadership. The elevation of Dr. Vanita Kulshrestha as Chief Content Officer indicates BIG FM's focus on strengthening its content strategy and enhancing audio offerings.
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Festive Advertising Growth. With festive ad spends increasing by 10-15%, BIG FM is positioned to capitalize on the trend as nearly half of high-value campaigns are moving to multi-platform strategies.
FAQs
AI
Dr. Vanita Kulshrestha has been elevated to the position of Chief Content Officer for Audio at BIG FM.
There is a growing trend of multi-platform advertising, especially during festive seasons, with nearly half of high-value campaigns adopting this approach.
Festive ad spends are expected to climb by 10-15% this year.
BIG FM is bundling airtime with digital platforms and creators to adapt to the changing advertising landscape.
Investing in original IP is crucial for the media industry's growth, as it connects creative talent with technology and international markets.
AI-assisted summary, reviewed by our newsroom
AI
BIG FM has recently elevated Dr. Vanita Kulshrestha to the position of Chief Content Officer for Audio, reflecting its commitment to enhancing content quality. The company is also adapting to the evolving media landscape by bundling airtime with digital platforms and creators to meet the growing demand for multi-platform advertising during festive seasons.
Key Executives
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DV
Dr. Vanita Kulshrestha
Chief Content Officer - Audio