Cannes Lions 2018: FCB India bags Gold; India metal tally stands at 17
FCB India bags Gold and Bronze in Direct Lions; Cheil India gets bronze in Innovation Lions, and TBWA\ India wins silver in Product Design Lions
FCB India won a Gold and Bronze Lion in the Direct Lions category for the Shindoor Khela - No Conditions Apply campaign for Times of India. This win brings India the third Gold Lion of the week at the Cannes Lions International Festival of Creativity.
On the occasion of winning a Gold Rohit Ohri, Group Chairman & CEO, FCB India, said, “This gold Lion win is the first for FCB in India. And a shining testimony to our creative transformation. We've worked hard over the last two years to transform our creative reputation in the market. I am delighted that a few Lions will now walk with us as we continue to push harder and higher.”
Delighted about the win Raj Jain, CEO at BCCL, said, “#NoConditionsApply on Shindoor Khela is an exceptional idea that initiated a conversation on social inclusion of marginalized women into the mainstream. The concept was so hard-hitting and compelling that it has not only been embraced by millions in the Bengali community but also captured attention of the nation. I am not surprised that juries across the world have recognized the effort with accolades, and the Gold at Cannes is yet another recognition of our efforts to make our newspaper live up to our philosophy of “Change begins here”. The TOI’s brand team and FCB, the agency behind this wonderful idea should rightfully be proud of this achievement.”
TBWA\ India’s Blink to Speak initiative fetched a silver Lion in the Product Design category. "It is always great to win awards. This has been a special Cannes for us," said Parixit Bhattacharya, Chief Creative Officer, TBWA India, on the win.
Cheil India bagged bronze for the Good Vibes Communication Tool for the Deaf and Blind for for Sense International India.
The total metal tally now stands at 17.
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