Budget

Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports

Pooja Yadav Feb 6, 2026 8:52 AM

FMCG, BFSI, auto brands among prominent advertisers

Chehneet Kaur Feb 4, 2026 9:45 AM

During Union Budget, govt announced creation of content creation & AVGC labs in secondary schools and colleges, signalling a structural push to integrate creative skills into mainstream education

Shalinee Mishra Feb 4, 2026 8:39 AM

The Union Budget points to a move from digital scale towards intelligence- and IP-led growth

Anuja Jain Feb 2, 2026 8:51 AM

Ease of doing business to encourage influencer marketing agencies and creator-led startups, share industry heads

Shalinee Mishra Feb 2, 2026 8:46 AM

MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay

Chehneet Kaur Feb 2, 2026 8:29 AM

Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed

Aditi Gupta Feb 2, 2026 8:12 AM

Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investments

Sunidhi Vijay Feb 2, 2026 7:58 AM

Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it

Shrenik Gandhi Feb 1, 2026 4:27 PM

Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs

e4m Staff Feb 1, 2026 3:37 PM

Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development 

e4m Staff Feb 1, 2026 2:49 PM

As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments

e4m Staff Feb 1, 2026 12:57 PM

Unified safe harbour norms, automated approvals and long-term incentives for data centres are intended to provide certainty and mobilise global capital

e4m Staff Feb 1, 2026 12:33 PM

Union Budget sharpens focus on workforce readiness and service-sector expansion

e4m Staff Feb 1, 2026 12:19 PM

Government to help Indian Institute of Creative Technologies (IICT) in setting up AVGC content creator labs in 15,000 secondary schools and 500 colleges all over the country

e4m Staff Feb 1, 2026 12:11 PM

From  navigating a slowdown to the COVID-19 crisis and subsequent recovery, Nirmala Sitharaman has established herself as one of the longest-serving finance ministers in India’s history

e4m Staff Feb 1, 2026 12:02 PM

Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence

Pooja Yadav Jan 31, 2026 1:35 PM

After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default

Sunidhi Vijay Jan 31, 2026 9:00 AM

With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer

Anuja Jain Jan 31, 2026 8:11 AM

Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives

Pooja Yadav Jan 30, 2026 9:12 AM

Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads

Chehneet Kaur Jan 28, 2026 9:03 AM

As the sector prepares for Union Budget 2025, industry leaders are calling for policies that not only sustain this momentum but also foster innovation, inclusivity, and global competitiveness

Shantanu David Jan 30, 2025 8:48 AM