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Vivek Singh

The author is the co-founder of Adby Ventures, which focuses on providing competitive media intelligence. In past, he has led marketing and analytics for FirstCry.com after working with HT Media's print and internet divisions.

Guest Column: The importance of competitor mapping: Vivek Singh, Co-founder, Adby Ventures

Vivek Singh, Co-founder of Adby Ventures, delves into how competitive mapping technologies are enabling marketers to look at all their competition ads...

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