Guest Column: How ad land fared in 2015: Suresh Eriyat?blur=25

As 2015 has been an action packed year, what is it that ad land can expect of 2016? Will the leap year bring luck or luck out for brands as considered otherwise? Increased competition within the various sectors will definitely bring marketers back to the drawing board culling out new ideas to reach out to the consumer, writes Suresh Eriyat, Founder and Creative Director of Eeksaurus

Suresh Eriyat Jan 4, 2016 8:55 AM