Authors
Exclusive Extract:  The Motorola pagers story

Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books on Thursday, December 10, 2009. In this concluding exclusive extract from the book, Gupta narrates the story of the advent and demise of Motorola pagers in the Indian market and the agency’s desperate bids to rev up the pager business.

Sunil Gupta Dec 10, 2009 8:29 AM

Exclusive Extract:  The king in his castle: the ‘ECM’ muddles

Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books on Thursday, December 10, 2009. Continuing with exclusive extracts from the book, in today’s extract, Gupta gives a hilarious account of the agency’s ECMs (National Executive Committee Meetings).

Sunil Gupta Dec 9, 2009 8:12 AM

Exclusive Extract:  The wonder years

Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books on Thursday, December 10, 2009. Continuing with exclusive extracts from the book, in today’s extract, Gupta reminisces about ‘the wonder years’.

Sunil Gupta Dec 8, 2009 7:27 AM

Exclusive Extract:  When the reverse of the artwork resembled the Declaration of Independence

Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books later this week. Starting December 7, 2009 till the launch in New Delhi on Thursday, December 10, exchange4media brings you exclusive extracts from the book.

Sunil Gupta Dec 7, 2009 8:46 AM