gkfOqD_69588_author.jpg

Sabia Gulati

The author is Sabia Gulati, Head Sales & Marketing, Merlin Entertainments India Pvt. Ltd.

Guest Column: Brands must create active users united by shared ideas, interests and experiences: Sabia Gulati

The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation ha...

Show more