Authors

Rishabh Singla - Rishabh Singla is the Managing Partner at LicenseWorks, the leading full-service brand extension licensing agency in India. An engineering graduate and an MBA from XLRI Jamshedpur, Rishabh has considerable experience in the areas of business development, marketing, channel development and brand licensing. Before devoting his work fulltime to LicenseWorks, Rishabh worked with leading corporates including Nokia and Tata Motors. Rishabh brings with him strategic vision and tenacity. He strives to use his passion for branding, retail and entrepreneurship to bring to life new and innovative solutions that resonate with consumers and create lasting value. Pranav Anand- Pranav Anand is the Managing Partner at LicenseWorks, the leading full-service brand extension licensing agency in India. An engineering graduate and an MBA, Pranav has considerable experience in the areas of consulting and brand licensing. Prior to starting LicenseWorks, he worked as a Consultant wherein he was responsible for planning & execution of projects for clients across industries such as Retail, FMCG etc.

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Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM