Authors
There is no doubt that the Indian Premier League 3 (IPL3) is a success – the ratings are high, audience reach has sky rocketed, ticket sales are healthy and clearly the Indian cricket fan is lapping up every match. However, the real story this year lies beyond the realm of traditional media, namely the Internet and the mobile Internet, says July Systems’ Prem Bhatia.
Prem Bhatia Apr 24, 2010 10:33 AM
