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Parul Sharma

The author is a leading communication specialist and former Head of Corporate and Marketing Communication Star India

Guest Column: 'Generation Swipe' and the future of online media: Parul Sharma

It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul...

Guest Column: In PR, as in politics, sharpness matters: Parul Sharma

Kudos to Team Modi for his savvy presence on Twitterscape, says the leading communications specialist and former Head of Corporate and Marketing Commu...

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