Authors
‘People will forget what you did, but people will never forget how you made them feel.’ In today’s fragmented media space, brands have to become the media themselves and make their consumer feel special, believes Nirmalya Sen, Managing Director, TBWA\India. He shares how brands can still appeal and be relevant to consumers in the “Attention Economy”, in this special article penned for exchange4media.
Nirmalya Sen Sep 8, 2011 10:47 AM
