Digressing from the established and accepted communication, results in loss of recall for the brand. This makes consistency in brand communication, both internal and external, of utmost importance for brands, finds Denny Joseph, Vice President, Key Accounts, Magnon eg+

Denny Joseph Aug 19, 2015 10:14 AM

Digressing from the established and accepted communication, results in loss of recall for the brand. This makes consistency in brand communication, both internal and external, of utmost importance for brands, finds Denny Joseph, Vice President, Key Accounts, Magnon eg+

Denny Joseph Aug 19, 2015 8:15 AM