Authors

Chirag Shah

Vice President - Brand Solutions at Schbang na na

Vice President - Brand Solutions at Schbang

Advertising’s identity crisis: Are we speaking to consumers or just each other?

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Guest column: Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers rather than win over their customers

Chirag Shah Mar 25, 2025 9:16 AM