Guest Column: Reinvent but retain legacy?blur=25

The secret to re-branding is to reinvent a brand without losing/weakening attributes that have worked for it in the past, says Arif Ali of Loop Mobile

Arif Ali Jul 5, 2012 7:18 PM

IMPACT Annv Spl: Marketing mantras for telecom brands?blur=25

Arif Ali, Head - Brand & Communications, Loop Mobile India Ltd, writes about how to navigate the telecom industry successfully.

Arif Ali Dec 16, 2011 7:39 AM