Date-wise News
Star Plus, Rishtey maintain lead positions in urban and rural markets respectively @BARC Ratings Week 3

Star Plus retained its leadership in the third week of BARC 2017 (January 14-20) in the urban market with 444 million impressions. Rishtey continued to rule the rural market with 347 million impressions

exchange4media Staff Jan 27, 2017 1:41 PM

Media executives echo concern regarding GST before Union I & B Ministry

A closed-door meeting was held on January 25 between government officials and senior media personalities

Saif Ahmad Khan Jan 27, 2017 1:04 PM

Arthur Sadoun is new CEO of Publicis Groupe

He succeeds Maurice Lévy as Chairman & CEO of Publicis Groupe

exchange4media Staff Jan 27, 2017 10:20 AM

India Today Group revamps its flagship magazine India Today

Will be out on stands today, carries an exclusive national poll that provides a referendum on Prime Minister Narendra Modi's demonetisation gambit

exchange4media Staff Jan 27, 2017 10:05 AM

Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

exchange4media Staff Jan 27, 2017 9:34 AM

BBC Click turns spotlight on Indian tech

It's part of India Direct airing in March on BBC World News and BBC.com; industry event with Spencer Kelly to take place on January 30 in Bengaluru

exchange4media Staff Jan 27, 2017 9:18 AM

Pepperfry launches Republic Day campaign

This campaign comprises creative execution across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HD channels/properties and regional channels. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook

exchange4media Staff Jan 27, 2017 9:15 AM

Vodafone pays tribute to Indian farmers with #SaluteOurFarmers on  Republic Day

Collaborates with award winning folk artistes to create #SaluteOurFarmers, composed by Matti Bani

exchange4media Staff Jan 27, 2017 8:48 AM

PR was never as important as it is today: Chetan Mahajan, Hill+Knowlton Strategies

As Chetan Mahajan the new President and CEO, India operations, of Hill+Knowlton Strategies, takes over charge from Radhika Shapoorjee, President India and South Asia of H+K, the two sat down to discuss the state of the Public Relations industry, and the plans Mahajan has for the organisation

exchange4media Staff Jan 27, 2017 8:34 AM

Rise of 'dark social' and chat apps to impact marketers: Warc Toolkit 2017

According to the global marketing intelligence service, 84% of social sharing happens via dark social platforms whilst 90% of social marketing investment is on public platforms

exchange4media Staff Jan 27, 2017 8:31 AM

Social media and digitisation drive Punjab polls, as parties tap young voters online

As the war room shifts online, at least in part, political parties take to Facebook, YouTube, Twitter, Google forms, Livestream, Hangouts and other digital tools for deeper reach, connect

Neeta Puri Jan 27, 2017 8:18 AM

Parade, premieres and women ruled television this Republic day

As India celebrated its 68th Republic day yesterday, broadcasters had varied offerings lined up for viewers, from movie marathons to special shows revolving around eminent historical figures and also documentary films

exchange4media Staff Jan 27, 2017 8:15 AM

India Today in its new avatar will deliver the same promise that we deliver to you in print or any other form: Ashish Bagga

As India Today revamps its print magazine to suit the demands of contemporary readership trends, we get a low down on this re-imagined format from Raj Chengappa, Group Editorial Director, India Today (Publishing) and Ashish Bagga, CEO, India Today Group

Ruhail Amin Jan 27, 2017 7:57 AM

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