Date-wise News

In the lead-up to the rebranding, the channel has strengthened its editorial team, introduced new anchors and launched new shows and formats

exchange4media Staff 10-November-2016

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff 10-November-2016

Between March 23, 2015, and November 1, 2016, 289 million people around the world generated 10 billion likes, posts, comments and shares related to the US election

exchange4media Staff 10-November-2016

The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories

exchange4media Staff 10-November-2016

The exchange4media Influencer award will raise a toast and celebrate such an individual who has been a Game-Changer in his/ her own right and set new trends for the industry to follow at the exchange4media conclave every year

exchange4media Staff 10-November-2016

While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities

exchange4media Staff 10-November-2016

Big Rattle started the redesign process with analysis and audit of existing website to come up with a plan. Web analytics was a vital tool to help Project Nanhi Kali and Big Rattle team decide the direction for the new website revamp

exchange4media Staff 10-November-2016

The peak time was 11.30 pm on 8th November with 2,000 Tweets per minute. These insights were reported by Creation, a full service global communications agency

exchange4media Staff 10-November-2016

Indian corporates, especially the e-commerce and online payment sector have welcomed the government's pivotal and unexpected decision to discontinue notes of the denomination of 500 and 1000. Will it provide a boost to cashless payments?

exchange4media Staff 10-November-2016

Population First launches the 8th Laadli Media and Advertising Awards for Gender Sensitivity 2015-16. It signed MoU with Colors associating as ‘Cause Partner’

exchange4media Staff 10-November-2016

While digital was to give a new lease of life to the industry with the advent of tablets and apps that would make magazine content accessible on the go for readers, players are still facing issues, in some cases even impacting survival. True to the nature of the magazine industry however, companies have found ways to address the challenges

Rupkatha Ganguly 10-November-2016

At the 10th edition of Indian Magazine Congress held in Mumbai, the contextuality of magazines in the Digital first age was analysed extensively, to enumerate changing forms and adaptations. Many known names in the sector contributed to the discussion, and the take-away stood out to be that it is ultimately content that determines a medium’s fate

Rupkatha Ganguly 10-November-2016

At the 10th Indian Magazine Congress chairman and editor-in-chief of BW Businessworld Anurag Batra questions media entrepreneur Raghav Bahl on how magazine brands can survive and thrive in digital world and if new brands with no legacy have an advantage today

exchange4media Staff 10-November-2016

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