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Best bets for magazine business: Content, Reach & Multimedia Cloud

While digital was to give a new lease of life to the industry with the advent of tablets and apps that would make magazine content accessible on the go for readers, players are still facing issues, in some cases even impacting survival. True to the nature of the magazine industry however, companies have found ways to address the challenges

Rupkatha Ganguly Nov 10, 2016 8:07 AM

Content & innovation determine the fate of Indian magazine business, say industry honchos

At the 10th edition of Indian Magazine Congress held in Mumbai, the contextuality of magazines in the Digital first age was analysed extensively, to enumerate changing forms and adaptations. Many known names in the sector contributed to the discussion, and the take-away stood out to be that it is ultimately content that determines a medium’s fate

Rupkatha Ganguly Nov 10, 2016 8:05 AM

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