Reliance Industries Ltd (RIL) for the second time chose the social media platform over traditional medium to broadcast its Q4 results to communicate to its audience

exchange4media Staff Apr 23, 2016 7:32 PM

Reliance Industries Ltd (RIL) for the second time chose the social media platform over traditional medium to broadcast its Q4 results to communicate to its audience

exchange4media Staff Apr 23, 2016 11:24 AM

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

exchange4media Staff Apr 23, 2016 8:35 AM

The TVC has been created by Arms Communications

exchange4media Staff Apr 23, 2016 8:33 AM

The communication is targeted towards young men who are caught up in their daily grind, while they dream of adventure. At the same time, they are also conscious about the state of their skin and hair

exchange4media Staff Apr 23, 2016 8:30 AM

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little things are really the big things?

exchange4media Staff Apr 23, 2016 8:23 AM

This TVC marks Ola Micro’s success in offering economy AC car rides at Rs 6/km across 42 cities in India

exchange4media Staff Apr 23, 2016 8:19 AM

As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies in the fact that Gionee brings smiles on the faces of millions through its innovative technology

exchange4media Staff Apr 23, 2016 8:15 AM

This campaign emphasises that it is better to load up on body glucose by drinking Glucon D before stepping out in the sun

exchange4media Staff Apr 23, 2016 8:12 AM

While some argue that traditional media is becoming increasingly irrelevant by the day; however, there are many who see a possibility for both the platforms to co-exist without necessarily getting into a competition mode

Abid Hasan Apr 23, 2016 8:05 AM