Date-wise News
Pitch Madison Media Advertising Outlook predicts Indian advertising industry to grow at 16.8% in 2016

The annual Pitch Madison Media Advertising Outlook for 2016 predicts that Advertising industry will grow 16.8 per cent to reach Rs 51,365 crore.

exchange4media Staff Feb 12, 2016 6:03 PM

Twitter reports negative MAUs, ad revenue up 48% in Q4'15

Twitter shares fell as the company reported that user growth had been flat in Q4'15 with monthly active users (MAUs) actually dropping.

exchange4media Staff Feb 12, 2016 1:58 PM

Nat Geo's 'BSF: India's First Line of Defence' becomes the most watched show in Infotainment genre

It is the highest rated show of the genre in the Republic Day week with 812 TVT, which is 22 per cent more viewership than the genre’s next rated show

exchange4media Staff Feb 12, 2016 1:56 PM

OMD wins Telenor's Media Business

OMD has been successfully awarded the media strategy, planning and buying duties for Telenor Group, a leading mobile service provider with more than 200 million mobile subscribers. The win covers the markets of Thailand, India and Pakistan in Asia Pacific, across both online and offline media platforms

exchange4media Staff Feb 12, 2016 1:52 PM

BARC Ratings: Star Plus retains top spot, Colors at No.2

Star Plus remained at No.1 for the second time in a row with 724 million impressions. Colors remained at No.2 followed by Zee TV at No.3. Zee Anmol retained the fourth spot. Life OK leaped to the fifth spot from the eighth spot in week 5

exchange4media Staff Feb 12, 2016 1:36 PM

EveryMedia Technologies bags Marketing Innovation Award (Social) for 'Bajrangi Bhaijaan'

EveryMedia won this award for the tremendous success of their innovative campaign encompassing multilingual social media marketing, fan engagement initiatives, video promotions and Digital PR for the movie

exchange4media Staff Feb 12, 2016 1:36 PM

Facebook in the centre of new controversy post board member’s tweet

Mark Zuckerberg and Facebook distance themselves from board member’s seemingly pro-colonialism tweet post TRAI decision

exchange4media Staff Feb 12, 2016 1:10 PM

Twitter goes ahead with 'recommended' tweets, makes it optional

After facing a huge outburst for its plans to move away from a chronological timeline to a relevance-based one, Twitter seems to have come out with a compromise.

exchange4media Staff Feb 12, 2016 12:31 PM

Facebook introduces new updates for video ads

Facebook today announced the introduction of new updates to its video ads. These include automated captioning for sound-off videos, new metrics, in-view buying, etc.

exchange4media Staff Feb 12, 2016 11:45 AM

Chinese consortium makes $1.2 billion offer for Opera Software

Opera's board has supported the offer and has advised shareholders to do the same. It also said that shareholders with more than 33 per cent stake already intend to tender their shares.

exchange4media Staff Feb 12, 2016 11:31 AM

Pitch Madison Media Advertising Outlook (PMAO) 2016 in Pictures

The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, was released in Mumbai yesterday.

exchange4media Staff Feb 12, 2016 10:05 AM

Comedy Nights takes off well without Kapil Sharma

According to available data, the highest ever rating of CNWK was 11.8 millon when Bollywood superstar Salman Khan shared the stage with Kapil Sharma. With just few weeks into the new format of the show, the latest ratings clearly indicate that Krushna Abhishek and Colors have managed to spin the magic yet again.

exchange4media Staff Feb 12, 2016 9:27 AM

Pitch Madison Media Advertising Outlook (PMAO) 2016 in Pictures

The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, was released in Mumbai yesterday.

exchange4media Staff Feb 12, 2016 9:16 AM

Delhi HC adjourns ad cap case to March 29, 2016

The Delhi High Court has adjourned the hearing of 10+2 ad cap case for 29th March 2016.

Abid Hasan Feb 12, 2016 8:46 AM

BARC Ratings: ‘Naagin’ continues to lead, ‘Yeh Hai Mohabbatein’ acquires fifth spot in week 5

Colors’ show ‘Naagin’ continued to be the most watched Hindi entertainment show. ‘Kumkum Bhagya’ remained at No.2. Star Plus’ show ‘Saath Nibhana Saathiya’ retained the third spot in week 5

exchange4media Staff Feb 12, 2016 8:32 AM

Srinivasan K Swamy appointed Vice Chairman of Asian Federation of Advertising Associations

The Asian Federation of Advertising Associations (AFAA) in its recent meeting in Taipei has elected Srinivasan K Swamy, representing the Advertising Council of India (ACI), as Vice Chairman.

exchange4media Staff Feb 12, 2016 8:21 AM

The government believes in self-regulation: JS Mathur

exchange4media group and Madison Media released the 2016 edition of the Pitch Madison Advertising Outlook Report (PMAR) in Mumbai. The Chief Guest on the occasion was J.S. Mathur, Special Secretary, Ministry of State for Information & Broadcasting (I&B).

exchange4media Staff Feb 12, 2016 8:19 AM

Industry experts scrutinize relation between Govt. and Media @ PMAO 2016

A stellar panel met on the sidelines of the Pitch Madison Advertising Outlook 2016 unveiling to talk about the media industry in India and its relation with the government.

exchange4media Staff Feb 12, 2016 8:17 AM

Sociomantic Labs appoints Benedict Hayes as MD South East Asia and India

He joins Sociomantic from iProspect, India’s leading digital performance marketing agency and a part of the Dentsu Aegis network.

exchange4media Staff Feb 12, 2016 8:15 AM

Nitin Alawadhi appointed as National Head, Sales, LIVE Viacom18

In his new role, Alawadhi will spearhead the business development team at LIVE Viacom18 to drive revenues and build a strong clientele across India.

exchange4media Staff Feb 12, 2016 8:11 AM

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