Date-wise News
Tanushree Radhakrishnan back in the ZenithOptimedia fold as Senior Vice President

This is her second innings with the ZenithOptimedia Group. She was previously employed in the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group. Radhakrishnan will report into Tanmay Mohanty, the Managing Director of ZenithOptimedia Group’s digital companies Performics and Resultrix

exchange4media Staff Nov 27, 2015 11:48 AM

Lowe’s Rohit Chatterjee appointed as Vice President, BBDO Mumbai

In his role, Chatterjee will be looking to grow the business out of Mumbai and also supporting Rajesh Sikroria, BBDO India’s newly appointed President

exchange4media Staff Nov 27, 2015 10:25 AM

Home, auto and personal loans drive bank results in Q2 to clock in over 20% in net profit

Private sector banks are the top ad spends contributors in the BFSI segment including ICICI Bank, Kotak Mahindra, HDFC Bank, Axis Bank and Yes Bank. Most of them saw high over 20% growth in their net profit in Q2. The reason for this was strong growth in home, automobile and personal loans, healthy net interest income (NII) growth which is a difference between interest earned and interest expended and other income growth

Collin Furtado Nov 27, 2015 9:10 AM

Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them

Sarmistha Neogy Nov 27, 2015 8:43 AM

All eyes set on GST as Winter Session begins

The winter session of parliament kicked off on Thursday and among the important bills that the government wants passed is the long pending Goods and Services Tax (GST) bill

exchange4media Staff Nov 27, 2015 8:38 AM

Guest Column: Decoding the food tech revolution-Act 2: Pradeep Prabhu

After his first article, where he explained how food-tech is easily a favourite pick among venture capitalists, Pradeep Prabhu – Co business head BURRP, calls the second part of his article “Act 2: After Boom Always Comes A Bust - The Shakeout”

Pradeep Prabhu Nov 27, 2015 8:33 AM

Our focus will be on continued investment to make the OOH  medium accountable: Annie Rickard

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape

Abhinn Shreshtha Nov 27, 2015 8:26 AM

NGO Breakthrough, Ogilvy launch ‘Popcorn’ spot to curb eve-teasing

The video titled ‘Popcorn’ has been conceptualised by Ogilvy & Mather. A second film will be out soon

Sarmistha Neogy Nov 27, 2015 8:20 AM

TAM Ratings:  ‘Yeh Hai Mohabbatein’ bounces back to acquire top spot, replaces ‘Naagin’ in week 47

After being at the second spot last week, Star Plus’ ‘Yeh Hai Mohabbatein’ has replaced last week’s top show ‘Naagin’ with 4.61 TVRs this week

exchange4media Staff Nov 27, 2015 8:11 AM

TAM Ratings: Star Plus takes top spot, Colors slips to No. 2 in week 47

Colors has slipped down to the No.2 spot after being in the top spot for consecutively two weeks and Star Plus acquired the top spot with ratings 254 million GRPs. Zee TV, Sony SAB and Life OK see no change in their positions from last week

exchange4media Staff Nov 27, 2015 8:10 AM

BARC Ratings: Star Plus, Colors see spike in ratings; maintain leadership in week 46

In week 46 (November 14 – 20, 2015) of the BARC ratings for the Hindi GEC genre, Star Plus, Zee Anmol, and Colors maintain their market postions

exchange4media Staff Nov 27, 2015 8:08 AM