Date-wise News
Red FM launches eco-friendly Diwali initiative 'Bum pe Laat'

As part of the phase II of the campaign on the day of Diwali, Red FM will turn to Green FM, for a period of three days and will execute a massive tree plantation drive

exchange4media Staff Nov 5, 2015 6:59 PM

GoDaddy appoints TBWA global marketing agency-of-record

TBWA New York was selected after an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe, and Latin America, as well as the US

exchange4media Staff Nov 5, 2015 3:07 PM

Nestlé sends out notice confirming safety of Maggi Noodles

Now that the Orders of the Bombay High Court have been complied with, Nestlé will commence the sale of Maggi Noodles Masala within November, as well as continue engaging with States where permissions are needed or specific directions may be necessary

exchange4media Staff Nov 5, 2015 2:46 PM

OgilvyOne appoints Vipul Salvi as National Executive Creative Director

He previously worked with Geometry Global, where he led the transition of Ogilvy Action to Geometry Global

exchange4media Staff Nov 5, 2015 2:17 PM

Affle appoints Sam Li as General Manager, China

Li was previously the Country Director, China and Director of Business Development and Key Accounts at Rovio – the maker of Angry Birds

exchange4media Staff Nov 5, 2015 1:38 PM

Wassup acquires laundry brand Chamak

The convenience brand will be repositioned as “Laundry & More” and will add Personal Care, Home Care, Car Care, Pet Care and Handyman services to its portfolio

exchange4media Staff Nov 5, 2015 1:09 PM

Sony LIV celebrates Diwali with digital film 'Chhoti Khushi'

The film’s social media campaign invites participants and viewers to send Diwali wishes to their family and friends

exchange4media Staff Nov 5, 2015 12:46 PM

BoringBrands & Vinay Jaiswal launch branded content platform The MoodyNation

The team has previously made short films like Jai Hind starring Manoj Bajpayee and Raveena Tandon; and Father’s Day featuring Piyush Mishra and Zeeshan Ayub

exchange4media Staff Nov 5, 2015 11:46 AM

CNN-IBN and IBN7 present the Bihar Elections Exit Poll

Hosted by Bhupendra Chaubey on CNN-IBN and Sumit Awasthi on IBN7, the program will feature a panel of experts who will decode voting patterns and project likely results

exchange4media Staff Nov 5, 2015 10:41 AM

Ensuring widest gap with competition and digital key focus areas for ET NOW: Arnab Goswami

As ET NOW maintains consistent lead in terms of viewership, Arnab Goswami, President - News & Editor-in-Chief, Times NOW and ET NOW, tells us what makes ET NOW a leader in the business news genre

Simran Sabherwal Nov 5, 2015 9:20 AM

Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships

In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator local offices can take forward. He has also been appointed as the General Manager for Motivator, North

exchange4media Staff Nov 5, 2015 8:39 AM

Viber appoints Cheil India as digital agency-on-record

After winning significant businesses such as Apollo Munich, Timex, adidas and Inshorts, Cheil has been named as the digital agency-on-record by Viber.

exchange4media Staff Nov 5, 2015 8:33 AM

Marketing and storytelling are about creating experiences, say industry experts

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where best-selling author of the Shiva Trilogy, Amish Tripathi exchanged thoughts and insights with the other panelists in the context of his own experiences of marketing his debut novel

Proyashi Barua Nov 5, 2015 8:26 AM

Volkswagen crisis hits India, Govt likely to issue show-cause notice over failed emission test

Volkswagen which was hit by the emission scandal in Europe and the US now looks to be in trouble in India too. The central government is expected to issue a show-cause notice to the company after three of their diesel models had failed the emission tests, according a report by testing agency Automotive Research Association of India (ARAI)

exchange4media Staff Nov 5, 2015 8:17 AM

Freecharge launches marketing campaign on Mumbai Metro

Freecharge has launched a new marketing campaign targeting Mumbai Metro travelers. The company will be rolling out the campaign to metros in other cities too

exchange4media Staff Nov 5, 2015 8:14 AM

Emotional connect with target audience is key to successful marketing strategy: Amish Tripathi @CMO League

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where bestselling author Amish Tripathi gave a special key note on the creative marketing strategies

exchange4media Staff Nov 5, 2015 8:10 AM

Marico’s Q2 revenue up by 4%, EBITDA rises by 18%

Profit after Tax for the quarter was Rs 151 crore (USD 23 million) and grew by 27 per cent in the quarter ended September 30, 2015

exchange4media Staff Nov 5, 2015 8:07 AM

Leo Burnett India partners with telecommunication infrastructure company, Sterlite Technologies

The company recently completed the 100 per cent acquisition of Elitecore Technologies, a global telecom software product company in a bid to widen its portfolio of offerings to global customers

exchange4media Staff Nov 5, 2015 8:05 AM