Date-wise News
Vijay Joseph joins DDB Mudra South and East as Senior Creative Director?blur=25

Joseph will take up the position at the agency’s Bangalore office and will report to Creative Head, Vishnu Srivastav, Creative Head, DDB Mudra South and East

exchange4media Staff Jul 8, 2015 5:32 PM

UDigital announces brand name of digital media venture - Arré?blur=25

UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B Saikumar and Ajay Chacko, announced its brand name - Arré. The venture plans to go live with Arré later this calendar year

exchange4media Staff Jul 8, 2015 3:50 PM

Contract wins creative duties of Sansui?blur=25

The agency will manage the creatives for Sansui’s entire range of television sets including the recently launched Curve 4K Ultra HD LED and 4K LED

exchange4media Staff Jul 8, 2015 3:37 PM

Monica Tata resigns as Managing Director, HBO India?blur=25

She has over 23 years of media experience. Prior to this, she served as Vice President and Deputy General Manager of Entertainment Networks-South Asia at Turner International India

exchange4media Staff Jul 8, 2015 2:55 PM

Hari S. Bhartia resigns as TV18 Broadcast director?blur=25

TV18 Broadcast has informed BSE that Bhartia, who served as Non Executive and Independent Director, has resigned from the directorship of the company effective from June 30, 2015

exchange4media Staff Jul 8, 2015 2:23 PM

Century Ply awards media mandate to Lodestar UM?blur=25

The account moves out from Mindshare, which has been handling it for more than a decade

Priyanka Mehra Jul 8, 2015 2:19 PM

Ex-Vodafone CEO Arun Sarin joins Ola as Independent Director?blur=25

Sarin will contribute in an advisory role to Ola’s overall business strategy that will further drive growth and leadership in the market

exchange4media Staff Jul 8, 2015 1:02 PM

Mobile Marketing Association appoints Preeti Desai as country manager?blur=25

Desai's appointment as country manager for India is a step toward ensuring that all players in the mobile marketing ecosystem get adequate support

exchange4media Staff Jul 8, 2015 11:12 AM

Following Myntra, Flipkart to go in app-only mode?blur=25

Flipkart statement says, “At Flipkart, we have been following a mobile first approach and 70-75% of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers”

exchange4media Staff Jul 8, 2015 9:53 AM

Ambuja Cements paid Rs 20 crore by Nestle to destroy Maggi packets?blur=25

Ambuja is said to have been paid this amount to burn off recalled Maggi packets at their plant, state reports

exchange4media Staff Jul 8, 2015 9:40 AM

Vizeum wins media duties of Warner Bros Pictures India?blur=25

Vizeum has won the account on the back of a recently concluded multi-agency pitch that took place in Mumbai around April

Priyanka Mehra Jul 8, 2015 9:21 AM

Funny Scotch Brite TVC takes the ‘divine’ route to establish longevity?blur=25

Dramatic flair meets comic relief in the new ‘Legend of Scotch-Brite’ creative by Grey Group for the kitchen scrub brand

Sarmistha Neogy Jul 8, 2015 9:10 AM

Chraneeta Mann & Nitin Suri’s The Mob to chart new adventures on mobile?blur=25

Chraneeta Mann, former National Creative Director of Rediffusion Y&R, and Nitin Suri, former National Creative Director of Dentsu have recently come together to form mobile agency- The Mob. The Mob has started work for Yes Bank and Videocon

Sarmistha Neogy Jul 8, 2015 9:05 AM

Trendspotting: E-commerce players persuasively target 'sellers' not just 'buyers' in ad campaigns?blur=25

Since both sellers and customers form the core of e-tailing platforms, mass media campaigns are now being launched by the likes of Snapdeal, Flipkart and ShopClues to educate and encourage sellers to adopt online selling

Sarmistha Neogy Jul 8, 2015 8:47 AM

Will slow momentum in recent auto sales hamper ad spends??blur=25

Car sales in the month of June declined for most automobile manufacturers. The automobile industry accounts for a large chunk of ad spends, especially in mediums such as television and print

Collin Furtado Jul 8, 2015 8:11 AM