The ad was created in three days after Apple MacBook Air stickers TV commercial was aired

exchange4media Staff Aug 13, 2014 3:38 PM

While laws must be enacted to separate genuine media organizations from others, it is important to clean the house of existing media organizations. The advertiser, agency and the media outlet should be penalized for any unethical practice, says Maheshwer Peri, Chairman, Pathfinder Publishing

Maheshwer Peri Aug 13, 2014 10:00 AM

While laws must be enacted to separate genuine media organizations from others, it is important to clean the house of existing media organizations. The advertiser, agency and the media outlet should be penalized for any unethical practice, says Maheshwer Peri, Chairman, Pathfinder Publishing

Maheshwer Peri Aug 13, 2014 9:28 AM

Along with stating that the arm's length relationship between Prasar Bharati & the Govt needs to be further strengthened, TRAI has also called for barring entry of political, religious & Govt bodies into the broadcast sector

Abid Hasan Aug 13, 2014 9:07 AM

DNA is about to wind up its Pune operations according to media reports and industry sources. There are talks about Bangalore edition closing shop too

Abid Hasan Aug 13, 2014 8:44 AM

Prasun Basu, MD, South Asia, Millward Brown, talks about the key elements that differentiate BrandZ Top 50 Most Valuable Indian Brands study & the launch of its first edition in India

Priyanka Mehra Aug 13, 2014 8:35 AM

As per TRAI, this would cover all type of treaties such as advertising in exchange for the equity of the company advertised, advertising in exchange of favourable coverage and exclusive advertising rights

Abid Hasan Aug 13, 2014 8:32 AM

EBITDA growth is 16% at Rs 363 million for Q1 FY 15. Subscription revenue stands at Rs 1057 million as compared to Rs 321 million same quarter last fiscal, recording a remarkable growth of 229%

exchange4media Staff Aug 13, 2014 8:28 AM

Banishing the tag of 'low cost, low quality' product & appealing to the price-sensitive Indian market, Micromax has consistently risen as a challenge to Samsung's marketshare. exchange4media dissects the brand's outstanding evolution

Abhinn Shreshtha Aug 13, 2014 8:26 AM

Veteran journalist Sumit Awasthi has put in his papers at Zee Media Corporation, say industry sources. It is learnt that Awasthi is likely to join IBN7 as Deputy Managing Editor

Abhishek Mehrotra Aug 13, 2014 8:23 AM

Chawla has been given the mandate to head the TV Production (all languages), Movie Production (all languages except Marathi), Studio Production Business, Digital & Online Production, Events & IP creation

exchange4media Staff Aug 13, 2014 8:21 AM

TV18 Broadcast has reported 42 per cent growth in its operating profit to Rs 18.2 crore, driven by sustained growth in the Entertainment operations, led by Colors and growth in the News operations

exchange4media Staff Aug 13, 2014 8:19 AM

Radio Mirchi’s revenues for Q1 FY15 stood at Rs 93.3 crore, a growth of 9.4 per cent over Q1 FY14. EBITDA was up 16.7 per cent at Rs 34.9 crore

exchange4media Staff Aug 13, 2014 8:18 AM

The comprehensive proprietary communications planning tool is aimed at delivering new insights for Indian brands to improve consumer marketing strategies

exchange4media Staff Aug 13, 2014 8:16 AM

The recommendations cover a comprehensive definition for control, cross-media ownership, vertical integration and internal plurality. As per TRAI, News & Current Affairs genre should be considered as the relevant genre for formulating cross-media ownership rules

exchange4media Staff Aug 13, 2014 8:14 AM

Taking charge of his role at Star CJ, Ramakrishnan will play an important part in strengthening the organisation and be part of the team to grow the business

exchange4media Staff Aug 13, 2014 8:13 AM

VivaKi has appointed Srivathsan as Brand Relations Manager in India. He will report to Grace Liau, General Manager, VivaKi’s Asia-Pacific Activation Centre in Singapore

exchange4media Staff Aug 13, 2014 8:11 AM

Mehta had put in his papers as Managing Editor of Headlines Today in May 2014. He was appointed as Managing Editor in October 2013, when he replaced Rahul Kanwal, who is Editor-at-large for Headlines Today & Aaj Tak

exchange4media Staff Aug 13, 2014 8:09 AM

This Independence Day week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from Indian citizens on its toll free number to pledge against corruption

exchange4media Staff Aug 13, 2014 8:07 AM

The name Vistara is derived from the Sanskrit word, 'Vistaar', which means 'limitless expanse'. Vistara's brand name and logo is the result of an exhaustive design and creative process undertaken by Brand Union Ray+Keshavan

exchange4media Staff Aug 13, 2014 8:06 AM