ZEEL appoints Akash Chawla as Biz Head of Essel Vision Productions

Chawla has been given the mandate to head the TV Production (all languages), Movie Production (all languages except Marathi), Studio Production Business, Digital & Online Production, Events & IP creation

e4m by exchange4media Staff
Updated: Aug 13, 2014 8:21 AM
ZEEL appoints Akash Chawla as Biz Head of Essel Vision Productions

Zee Entertainment Enterprises (ZEEL) has appointed Akash Chawla to take charge as Business Head of Essel Vision Productions (EVPL). Prior to this, Chawla has been heading the Marketing Function for National Channels at ZEEL.

He has been given the mandate to head the TV Production (all languages), Movie Production (all languages except Marathi), Studio Production Business, Digital & Online Production, Events & IP creation. Chawla will drive the organisational aspiration of EVPL and contribute in multiplying its business from its current business levels. For this role, he will report to Nittin Keni, CEO, EVPL.

Commenting on Chawla’s appointment, Keni said, “Essel Vision is very focused in film and television production, digital, events and the IP creation business. Having spearheaded marketing for Zee TV, Zee Cinema, Zee Classic and Zee Cine Awards, Akash has worked successfully towards the launch of three of ZEEL’s new brands in the last one year – &pictures, Zee Anmol and Zindagi. He will work towards strengthening our presence in Hindi and other languages movie production and marketing and the digital business to catapult the organisation’s ambitions to the next level.”

Keni further said, “We will produce content not just for the Indian audiences, but also for companies and audiences the world over. While IP rights provide the foundation upon which innovation is shared and creativity is encouraged, the digital age provides many opportunities within the entertainment media industry to improve efficiency, costs and viewer experiences. We are in talks with various leading collaborators for the same and will soon announce new initiatives.”
 

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