Encyclomedia creates ad campaign for Sticasso stickers for Apple MacBook Air

The ad was created in three days after Apple MacBook Air stickers TV commercial was aired

e4m by exchange4media Staff
Updated: Aug 13, 2014 3:38 PM
Encyclomedia creates ad campaign for Sticasso stickers for Apple MacBook Air

US-based Sticasso has designed creative stickers for Apple MacBook Air. To promote the stickers, Encyclomedia has conceptualised and created an ad campaign.

Abraham Lockhart, Director, Sticasso USA said, "The work that Encyclomedia presented was truly inspirational. They saw the opportunity presented, took action and delivered on it in three days. They won the business by their strategic thinking and outstanding speed of delivery on the opportunity that presented itself."

Speaking on the strategy for Sticasso Stickers For Apple MacBook Air  TV ad, Mukesh Manik, M.I.C Encyclomedia says, “Competition in the digital space continues to grow as marketers seek out real-time opportunities and intensify their speed of interacting in “the moment.” When Apple released their Apple MacBook Air stickers TV commercial we had to act fast to capitalise on the demand that it would create for stickers. We spoke to our client Sticasso, USA, a company that makes innovative stickers for MacBooks and iPhones, and they immediately gave us the go ahead to create and release our version of the TV ad. We had to act fast so we could catch the anticipated wave of consumers interested in MacBook Stickers and we managed to release the TV ad for Sticasso within three days of Apple releasing their ad. This was just the opportunity that a visually creative brand like Sticasso needed and we are happy that we were able to deliver quickly on the opportunity."

Astrika Infotech were the technology partners for the TV ad.

Vaibhav Kanyalkar, MD, & Priyanka Pipada, Director, Astrika Infotech said, "Today, marketers too are realizing that with growth of their social communities stagnating and the big content machine churning 24/7 they need a right mix of a more design-effective & technologically conducive strategy that delights, informs and persuades consumers at the heart of their digital usage, rather than just filling holes created by mathematics models. And, with Encyclomedia we got the opportunity to work for one of the most creative client – Sticasso USA. We simply are delighted to be a part of such a project."

Sticasso Artists with an Artitude, creates art featuring bold designs for MacBooks, iPhones, iPads, Tees, Walls, and more.

You can watch the ad here:

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