Date-wise News
Jagran’s Q1 operating revenues up 6.81% on back of circulation & ad revenues?blur=25

Jagran Prakashan’s Q1 FY15 revenues stood at Rs 440.29 crore. Consolidated ad revenues were up 6.60% at Rs 308.89 crore, while circulation revenues were reported at Rs 95.66 crore a growth of 11.92%

exchange4media Staff Jul 31, 2014 6:38 PM

Guest Column: Brand messaging in real time: Reaching the always-on customer?blur=25

Brand marketing teams must evolve from being solely "campaign" centric to becoming real-time content creators, curators & distributors in the interest of delivering persistent, compelling & contagious brand-linked experiences, says Alan Schulman VP, Global Digital Marketing and Brand Content, SapientNitro New York

Alan Schulman Jul 31, 2014 10:17 AM

Twitter debate heats up over Airtel's Boss ad: Did Airtel go overboard this time??blur=25

The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. Click here to read more.

Ankur Singh Jul 31, 2014 9:54 AM

Unveiling the 14th edition of exchange4media conclave: 'Marketing: The Future is Technology'?blur=25

'Marketing: The Future is Technology' has been unveiled as the umbrella theme for the 14th edition of the exchange4media Conclave, which will be held in Mumbai on 30th September. The theme dwells on the marketers' approach towards a culture of confluence, where traditional methods embrace flourishing realities of interactive content, emerging media, & new immersive consumption patterns

exchange4media Staff Jul 31, 2014 9:17 AM

Guest Column: Brand messaging in real time: Reaching the always-on customer?blur=25

Brand marketing teams must evolve from being solely "campaign" centric to becoming real-time content creators, curators & distributors in the interest of delivering persistent, compelling & contagious brand-linked experiences, says Alan Schulman VP, Global Digital Marketing and Brand Content, SapientNitro New York

Alan Schulman Jul 31, 2014 8:29 AM

Is Indian Super League set to generate social media buzz like FIFA??blur=25

With players like Arsenal's Robert Pires, owners like Tendulkar, Ganguly & associations like Spain's Atletico Madrid, is Indian Super League ruling social media conversations? Does it have the potential to pique advertisers' interest? exchange4media finds out

Abhinn Shreshtha Jul 31, 2014 8:25 AM

Madison BMB tickles the funny bone with new campaign for Prince Pipes?blur=25

The true creative leap was based on the insight that in India everything leaks - from political scams to filmy scandals to match fixing. The entertaining campaign juxtaposes the functional proposition of 'No leaks' against the social-political insight that 'In India everything leaks'

exchange4media Staff Jul 31, 2014 8:15 AM

Are FMCG advertisers undermining the power of print??blur=25

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM

Twitter debate heats up over Airtel's Boss ad: Did Airtel go overboard this time??blur=25

The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. The ad portrays the effort of a strong female

Ankur Singh Jul 31, 2014 8:07 AM

Magnon\TBWA goes pan-India, opens Bangalore operations?blur=25

Magnon\TBWA already has full-service offices in Delhi and Mumbai. With the Bangalore office, the digital agency is foraying into South India. Pradeep Nair has been roped in as Vice President of Magnon\TBWA Bangalore

exchange4media Staff Jul 31, 2014 8:02 AM

Facebook signs first agency deal in India with GroupM?blur=25

This partnership was announced during the recent visit of Facebook COO Sheryl Sandberg to India and will help clients to reach over 100 mn people in India, 84 mn on mobile & custom audiences within the 100 mn in urban & rural India

exchange4media Staff Jul 31, 2014 8:01 AM

Snapdeal.com appoints Abhishek Kumar as Head, Corporate Development?blur=25

Kumar will be responsible for acquisitions, investments and deep partnerships that can lead to mergers for the e-commerce company. In this role, he will look at all avenues of inorganic expansion

exchange4media Staff Jul 31, 2014 7:59 AM

Twitter Q2 ad revenues up 129% at $277 mn; mobile advtg has lion's share?blur=25

Twitter, Inc. has announced revenues of $312 million for the second quarter ended June 30, 2014, an increase of 124 per cent as compared to $139 million in the same period last year

exchange4media Staff Jul 31, 2014 7:57 AM

Is Sagarika Ghose joining Times Group? Twitter buzz says so?blur=25

There is a strong buzz on Twitter that Sagarika Ghose is joining Times News Network following a tweet by Subramanian Swamy, former Union Cabinet Minister and BJP member: "Arnab has a new ally in TNN-Sagarika."

Abid Hasan Jul 31, 2014 7:56 AM