Actor Sudeep will host 'Bigg Boss - Season 2', which will have 14 celebrities from cinema, TV & other fields. The reality show, produced by Endemol Productions, will see the winner walk away with a cash prize of Rs 50 lakh

exchange4media Staff Jun 24, 2014 12:54 PM

The win comes on the back of a multi-agency pitch. Quasar has won the digital duties across social media strategy & management, search engine optimisation, media planning & buying, and online reputation management

exchange4media Staff Jun 24, 2014 12:54 PM

Mandeep Malhotra, President, DDB Mudra Group retraces his steps at Cannes 2014 with final impressions on the sessions, India's performance at the awards and the effervescent Gutter Bar

Mandeep Malhotra Jun 24, 2014 9:43 AM

WPP finished first ahead of Omnicom and Publicis respectively. Ogilvy & Mather was crowned network of the year for the third year in a row. Sir Martin Sorrell hails "brilliant work for clients"

exchange4media Staff Jun 24, 2014 9:14 AM

The Modi Govt is keen on removing roadblocks & giving impetus to entrepreneurship & industry. I&B Minister Prakash Javadekar has said that the Govt wants to exploit the real potential of the M&E industry

Abid Hasan Jun 24, 2014 9:10 AM

Joseph George, CEO, Lowe Lintas & Partners talks about the success of Kan Khajura Tesan at Cannes and the belief that the primacy of the creative product has and will continue to disproportionately influence every other aspect of the organization

Priyanka Mehra Jun 24, 2014 8:44 AM

Barcelona design agency Vasava designed the logo, the site and the campaign which underlines Epica's ability to help entrants "get noticed"

exchange4media Staff Jun 24, 2014 8:37 AM

The campaign communicates a key message that to ensure your long journey of life is a happy one, you need someone known by your side

exchange4media Staff Jun 24, 2014 8:21 AM

The new breed of creative thinking that’s coming into play is challenging the old guard says Rohit Dadwal, MD, APAC, Mobile Marketing Association

Rohit Dadwal Jun 24, 2014 8:08 AM

Campaign's tagline 'The tiger is ready to roar' encapsulates the essence of the sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms

exchange4media Staff Jun 24, 2014 7:58 AM

Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year

Abhinn Shreshtha Jun 24, 2014 7:56 AM

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour orange

exchange4media Staff Jun 24, 2014 7:54 AM

The account was won following a multi-agency pitch that included top agencies of the country. Scarecrow's Mumbai branch will be handling the account

exchange4media Staff Jun 24, 2014 7:53 AM

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

exchange4media Staff Jun 24, 2014 7:51 AM