The Times of India has unveiled a series of initiatives and communication plans to engage its readers as the paper celebrates its 175th anniversary

Abid Hasan 24-April-2013

The Group CEO of NDTV feels that as digitisation gains ground, subscription revenues will increase, while carriage fees will go down

Abid Hasan 24-April-2013

OMD has been awarded the media mandate for Adlabs Imagica and Ubqool

Priyanka Mehra 24-April-2013

In addition to venturing into new markets, the agency will be introducing services such as micro activation and online PR in the coming months

Priyanka Nair 24-April-2013

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Saloni Surti 24-April-2013

The brands were assigned to TBWA without a pitch, on the back of the agency’s work on handbags brand Lavie

exchange4media Staff 24-April-2013

The Festival will have Jury deliberations on April 25. Also part of the jury are Frank Bodin of Havas Switzerland & BBDO London’s Mike Sutherland

exchange4media Staff 24-April-2013

Prior to this, he was COO at Zee Learn. Pradeep Pillai takes over as the new COO

exchange4media Staff 24-April-2013

Ebenezer was with Raj TV for four years. He is foraying into the field of intellectual property rights & will be a legal advisor to his media clients

exchange4media Staff 24-April-2013

For L’Oreal Paris Casting Crème Gloss, Cheil will be creating unique social and shopper experiences. The agency will also be working across Disney brands

exchange4media Staff 24-April-2013

Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV

Saloni Surti 24-April-2013

Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints

exchange4media Staff 24-April-2013

Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints

exchange4media Staff 24-April-2013

Today, marketers are not worried about building online communities, but are focused on and questioning their digital agency partners how they can leverage their strategies to the already existing community. With this, digital agencies are also facing a lot of challenges; today, there are too many specialised digital divisions which is leading to fragmentation. What marketers want today is one-stop solution and I think this is a shakeout period for agencies.

exchange4media Staff 24-April-2013