Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives including the Student Brand Manager program.
HT Media’s radio business, Fever 104, has seen a change in its leadership. Harshad Jain takes over from S Keerthivasan, who had been a key part of the leadership team at HT Media. Hitherto, Jain was Senior Vice President & Head - Sales & Marketing for Airtel DTH at Bharti Airtel.
Strategic brand activation agency Candid Marketing has bagged activation campaigns for seven new brands this quarter (July, August and September). The company has executed activities for Jaypee Greens and is currently working for Dabur India, GlaxoSmithKline, Schneider Electric, Eveready, Reebok and India Infoline.
Brands across FMCG, telecom, auto and finance have always experimented with digital media with varying degrees of success. Now, the radio industry is extensively using the digital platform as part of its various marketing initiatives, setting a trend in interactivity and creative campaign ideas…
Following a multi-agency pitch, ABT Associates (USAID) has appointed Maxus India for its media campaign under USAID’s Market Based Partnerships for Health project. The media campaign will centre on promoting the ‘Sathiya’, ‘DMPA’ and ‘Sathi Bachpan Ke’ activities in Uttar Pradesh, Jharkhand and Uttarakhand.
The A+E Networks & TV18 joint venture has brought MPG India on board for the media duties of its soon-to-be-launched History channel in India. The agency will work on the media strategy for the channel’s launch and sustenance thereof in India. McCann Erickson is the creative agency on the business.