Date-wise News
Proximity India wins digital duties for Nissan India

 Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives including the Student Brand Manager program.

Priyanka Nair Sep 28, 2011 5:05 PM

Viacom18 re-prioritises channel launches

Comedy Central and a channel for young audiences to be launched within next three months, Hindi movie channel deferred.

Noor Fathima Warsia Sep 28, 2011 11:40 AM

Harshad Jain to take over from S Keerthivasan as Head of Radio Business at HT Media

HT Media’s radio business, Fever 104, has seen a change in its leadership. Harshad Jain takes over from S Keerthivasan, who had been a key part of the leadership team at HT Media. Hitherto, Jain was Senior Vice President & Head - Sales & Marketing for Airtel DTH at Bharti Airtel.

exchange4media Staff Sep 28, 2011 11:40 AM

Candid Marketing adds 7 new brands to its portfolio

Strategic brand activation agency Candid Marketing has bagged activation campaigns for seven new brands this quarter (July, August and September). The company has executed activities for Jaypee Greens and is currently working for Dabur India, GlaxoSmithKline, Schneider Electric, Eveready, Reebok and India Infoline.

exchange4media Staff Sep 28, 2011 9:08 AM

Reverse Innovation: The trend, strategy and advantages

Vikas Khanvelkar, MD, DesignTech Systems, highlights how Reverse Innovation can lead to further boom in industrialisation, generate more employment and also lead to better consumer products in the market…

Vikas Khanvelkar Sep 28, 2011 9:06 AM

Madison chalks out four-pillared strategy for future growth

Sam Balsara, Chairman and MD, Madison World, sets growth agenda. Lara Balsara is chief architect of the four-legged strategy to harness people power, automate processes, enable ideation and digitise from the inside.

Noor Fathima Warsia Sep 28, 2011 8:49 AM

Aaj Samaj firms base in Haryana with Kaithal & Jind editions

With this, Hindi daily Aaj Samaj has accomplished its plans to cover the entire state of Haryana with customised editions for each of the 21 districts. The newspaper is priced at Rs 3 across the state.

Shree Lahiri Sep 28, 2011 8:47 AM

Radio tunes in to New Age media to get connected

Brands across FMCG, telecom, auto and finance have always experimented with digital media with varying degrees of success. Now, the radio industry is extensively using the digital platform as part of its various marketing initiatives, setting a trend in interactivity and creative campaign ideas…

Priyanka Nair Sep 28, 2011 8:42 AM

Maxus India begins work on ABT Associates (USAID)

Following a multi-agency pitch, ABT Associates (USAID) has appointed Maxus India for its media campaign under USAID’s Market Based Partnerships for Health project. The media campaign will centre on promoting the ‘Sathiya’, ‘DMPA’ and ‘Sathi Bachpan Ke’ activities in Uttar Pradesh, Jharkhand and Uttarakhand.

Noor Fathima Warsia Sep 28, 2011 8:39 AM

A+E Networks I TV18 JV appoints MPG India as media AoR for History channel

The A+E Networks & TV18 joint venture has brought MPG India on board for the media duties of its soon-to-be-launched History channel in India. The agency will work on the media strategy for the channel’s launch and sustenance thereof in India. McCann Erickson is the creative agency on the business.

Noor Fathima Warsia Sep 28, 2011 8:39 AM