Date-wise News
Discovery Networks APAC strengthens portfolio in Sri Lanka with two new channels

Discovery Networks Asia-Pacific, a division of Discovery Communications, has launched Discovery Science and Discovery Turbo in Sri Lanka. The two new networks will air on Dialog TV, the country’s premier DTH operator.

exchange4media Staff Jun 8, 2010 9:42 AM

Rupashi Bangla beefs up content line-up with films, new shows

Brand Value Communications, which runs the Rupashi Bangla and News Time channels, recently acquired the exclusive TV rights for blockbuster Bengali movies from Sri Venkatesh Films.

exchange4media Staff Jun 8, 2010 9:40 AM

Navia Asia appoints Cyrus Dumasia as Head of Western Region

Navia Asia, the out-of-home specialist network, has appointed Cyrus Dumasia as Head of Western Region. Dumasia will be based in Mumbai. He will report to Sanjay Shah in managing operations. He joins Navia from TDI International, where he was Business Head, Maharashtra and Goa.

exchange4media Mumbai Bureau Jun 8, 2010 9:40 AM

AMO Communications assigned 360-degree mandate for Richfeel

AMO Communications Mumbai, a Percept Hakuhodo company, has been appointed by Richfeel Health & Beauty Pvt Ltd to handle its brand – Richfeel Hair and Beauty Clinic. The win comes on the back of a multi-agency pitch.

exchange4media Mumbai Bureau Jun 8, 2010 8:39 AM

Vizeum India wins media duties of Aegis Global Academy

Close on the heels of three new business announcements, Vizeum India has now announced their association with Essar Group’s Aegis Global Academy as its media AoR. Aegis Global Academy will be bringing to India an institute offering B-School equivalent post-graduate course on Customer Experience Management. The 15-month course will be delivered at the Coimbatore campus of the Academy.

exchange4media Staff Jun 8, 2010 8:38 AM

AAI invites bids for installation of ball balloon lights at Patna Airport

The Airports Authority of India (AAI) has invited a ‘two-packet-system’ bid for the installation of ball balloon lights with ad displays on them outside the terminal building at Patna’s Jayaprakash Narayan International (JPNI) Airport. The contract period is for three years.

Pallavi Goorha Kashyup Jun 8, 2010 8:38 AM

K-Factor adds 3 new businesses to its kitty

Shivjeet Kullar’s K-Factor Communications Pvt Ltd has scored a hattrick of new business gains. The agency has recently won the accounts of Golkonda Hyderabad, New Horizons, and Shri Group.

exchange4media Staff Jun 8, 2010 8:37 AM

Dynamics Orbits appoints Noshe PR as its public relations agency

Noshe PR has been roped in by Dynamic Orbits Advisory Pvt Ltd as its public relations agency. The assignment will focus on helping Dynamic Orbits to promote the cross border advisory firm through different PR tools.

Preeti Hoon Jun 8, 2010 8:36 AM

Travel portals in bullish mode to tap the summer vacation season

Online travel business always sees some cutthroat competition, and with the summer vacation season on, the competition is only getting more fierce. With a plethora of deals available not just for booking tickets, but also tours and travel packages and hotels, the consumer is spoilt for choice. Some leading online travel portals share their summer strategy with exchange4media.

Preeti Hoon Jun 8, 2010 8:35 AM

Guest Article: 61 takeaways from Ad-Tech Singapore 2010

The recently concluded Ad-Tech at Singapore 2010 seemed to herald the end to recession in digital advertising. Communicate2 MD Vivek Bhargava, who attended the conference, shares his views on Ad-Tech Singapore and lists not less than 61 key takeaways from the conference.

Vivek Bhargava Jun 8, 2010 8:34 AM

Mixed Media: Makeover mantra for Star Plus and Bloomberg UTV

As they get set to announce their new look, Star Plus hopes it will cement its place on the top and for Bloomberg UTV it’s a good, strong attempt to get there. But for any change to be meaningful, it’s got to be beyond logos and colours, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 8, 2010 8:32 AM

Gaurav Gupta, Himanshu Khanna, Santosh Kanekar to mull over the lessons from the slowdown at exchange4media Conclave 2010

The session on ‘Evolved Marketer: Lessons of an Unprecedented Slowdown’ at the exchange4media Conclave 2010 will see the panel comprising some leading marketers discuss the slowdown and after. The panellists include General Motors India’s Gaurav Gupta; Wrigley India’s Himanshu Khanna; and Santosh Kanekar of Diageo India.

exchange4media Staff Jun 8, 2010 8:32 AM

Satyajit Sen, Sudha Natrajan, Maheshwar Peri, Rahul Dev, Ajay Kakar to mull over the rating game at exchange4media Conclave 2010

Media service brands and media owners seldom see eye to eye when it comes to rates and ratings. The session on ‘Media Service Brands & Media Owners: Cross purposes or same team’, at the exchange4media Conclave 2010, being held in Delhi on June 9, will cover the ground realities on these issues and more. The exchange4media Conclave 2010 is presented by Dainik Jagran.

exchange4media Staff Jun 8, 2010 8:31 AM

Nisha Narayanan, Senior Vice President, Red FM

Currently, we don’t experiment and are too cautious. The radio industry has to experiment, we have to diversify into differentiated content. There is enough space for all, irrespective of the number of channels. The unfortunate part is that we may be nine stations in the same city, but we are targeting the same TG and playing the same songs. However, the policy has to be more enabling, more multiplicity of channels, news and current affairs from unlimited sources, so, once these issues are tackled, there is higher scope of differentiated content, of getting newer formats, etc.

exchange4media Staff Jun 8, 2010 12:00 AM