Navia Asia, the out-of-home specialist network, has appointed Cyrus Dumasia as Head of Western Region. Dumasia will be based in Mumbai. He will report to Sanjay Shah in managing operations. He joins Navia from TDI International, where he was Business Head, Maharashtra and Goa.
Close on the heels of three new business announcements, Vizeum India has now announced their association with Essar Group’s Aegis Global Academy as its media AoR. Aegis Global Academy will be bringing to India an institute offering B-School equivalent post-graduate course on Customer Experience Management. The 15-month course will be delivered at the Coimbatore campus of the Academy.
The Airports Authority of India (AAI) has invited a ‘two-packet-system’ bid for the installation of ball balloon lights with ad displays on them outside the terminal building at Patna’s Jayaprakash Narayan International (JPNI) Airport. The contract period is for three years.
Online travel business always sees some cutthroat competition, and with the summer vacation season on, the competition is only getting more fierce. With a plethora of deals available not just for booking tickets, but also tours and travel packages and hotels, the consumer is spoilt for choice. Some leading online travel portals share their summer strategy with exchange4media.
The recently concluded Ad-Tech at Singapore 2010 seemed to herald the end to recession in digital advertising. Communicate2 MD Vivek Bhargava, who attended the conference, shares his views on Ad-Tech Singapore and lists not less than 61 key takeaways from the conference.
As they get set to announce their new look, Star Plus hopes it will cement its place on the top and for Bloomberg UTV it’s a good, strong attempt to get there. But for any change to be meaningful, it’s got to be beyond logos and colours, writes Pradyuman Maheshwari.
The session on ‘Evolved Marketer: Lessons of an Unprecedented Slowdown’ at the exchange4media Conclave 2010 will see the panel comprising some leading marketers discuss the slowdown and after. The panellists include General Motors India’s Gaurav Gupta; Wrigley India’s Himanshu Khanna; and Santosh Kanekar of Diageo India.
Media service brands and media owners seldom see eye to eye when it comes to rates and ratings. The session on ‘Media Service Brands & Media Owners: Cross purposes or same team’, at the exchange4media Conclave 2010, being held in Delhi on June 9, will cover the ground realities on these issues and more. The exchange4media Conclave 2010 is presented by Dainik Jagran.
Currently, we don’t experiment and are too cautious. The radio industry has to experiment, we have to diversify into differentiated content. There is enough space for all, irrespective of the number of channels. The unfortunate part is that we may be nine stations in the same city, but we are targeting the same TG and playing the same songs. However, the policy has to be more enabling, more multiplicity of channels, news and current affairs from unlimited sources, so, once these issues are tackled, there is higher scope of differentiated content, of getting newer formats, etc.